Content Strategist (Maternity leave cover)

DAC; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive health benefits

Generous PTO and wellness initiatives

Opportunities for professional development

Collaborative, global culture

Job summary

A leading digital marketing agency in the UK is seeking a Content Strategist to cover maternity leave until January 2027. The role involves developing and executing content strategies, managing content production, and analyzing performance across channels. Candidates should possess 3 to 5 years of digital marketing experience, a strong grasp of content and social media landscapes, and solid analytical skills. This position requires a minimum of three in-office days per week, fostering teamwork while enhancing professional growth and collaboration.

Qualifications

• 3 to 5 years of digital marketing experience.
• Clear understanding of the digital content landscape.
• Ability to analyze data and extract insights using analytics tools.
• Understanding of SEO in relation to content and social channels.
• Self-motivated and able to work autonomously under pressure across teams and offices.
• Strong presentation skills and ability to present to senior stakeholders (C-level).
• Knowledge of additional languages (French, German, Spanish) is advantageous.

Responsibilities

• Oversee content requirements and develop content strategies.
• Conduct content and usability audits of digital assets.
• Analyze analytics to improve content strategies.
• Analyze analytics to improve blogs, websites, or email campaigns.
• Develop personas and map customer journeys.
• Collaborate with Marketing Science to set up performance reports for clients.

Skills

Digital marketing experience

Data analysis and insights extraction

Content creation

Social media management

Presentation skills

SEO understanding

Other languages

Tools

Google Analytics

Omniture

Job description

We are looking for a Content Strategist – maternity leave cover until end of January 2027

The Content Strategist will be responsible for developing and executing content strategies based on our client’s business objectives and their consumers’ needs. They will provide strategic oversight across the organization and manage and oversee content development and distribution across various channels, including websites, blogs, social media, email, video, print, PR, etc. This person will report to the Director of Content Strategy and will be a critical partner to other key members of the content and creative team(s).

The Key Objectives Of The Role

• Overseeing and developing content requirements across all projects and generating content strategy deliverables
• Producing consistent, high-quality, and impactful content

Position Accountabilities

• Perform content, usability and social media audits of client and competitive digital assets for the development of a content strategy
• Provide a comprehensive view and recommendations on how to better create efficiencies via the demand generation channels of search, social, display and email.
• Providing constructive feedback to content contributors and actively manage client social media accounts
• Analyze analytics to improve content strategies for blogs, websites, or email campaigns
• Undertake persona development exercises and customer journey mapping
• In collaboration with our Marketing Science team, set up and provide performance reports to clients and agency teams on the performance of content programs in market
• Support the new business and account teams in pitches and presentations for content strategy mandates
• An idea person who will lead content creation initiatives, taking industry trends and client needs into account while fostering a content-first mindset

What You Bring

• 3 to 5 years of digital marketing experience
• Clear understanding of the social media and digital content landscape with a proven track record of helping clients achieve business objectives via content
• Keen ability to mine through data and extract relevant insights using analytics tools e.g. Google, Omniture. Certification preferred
• An understanding of the SEO (search engine optimization) environment, particularly as it relates to content and social media
• Self-motivated; comfortable working autonomously in a high-pressure environment and collaborating with specialists across multiple teams and offices
• Solid presentation skills; ability to assemble and present top-notch PowerPoint decks and to present them with confidence to c-level executives
• Additional language (French, German, Spanish) is highly advantageous

What You’ll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits:
  • Competitive salary and comprehensive health benefits.
  • Generous PTO, wellness initiatives and parental leave.
  • Opportunities for continued learning and professional development.
  • A supportive, collaborative, and casual work environment.

How We Work

This role requires three in-office days per week. Remote work is not available for this position.