Content Strategist

Poolhall Recruitment Ltd; Birmingham; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A dynamic marketing agency in Birmingham is seeking an experienced content professional to own and elevate content strategy across multiple client accounts. This strategic position emphasizes the use of AI tools for content production, with responsibilities including managing workflows, reviewing content, and ensuring alignment with SEO best practices. The role offers high levels of autonomy, a clear path for career advancement, and a robust benefits package that includes hybrid working arrangements.

Benefits

Generous annual leave

Flexible working hours

Qualifications

• Experience owning content strategy in an agency or similar environment.
• Strong editorial judgement and attention to detail.
• Confident using AI tools for content research, drafting, and optimisation.

Responsibilities

• Owning content strategy and delivery across client accounts.
• Translating objectives into clear, effective content plans.
• Designing and managing AI-led content workflows.

Skills

Content strategy ownership

Editorial judgement

SEO understanding

AI content tools usage

Organisational skills

Job description

This is an excellent opportunity for an experienced content professional looking to take ownership, broaden their strategic impact, and progress into a more senior position within a growing marketing agency.

The Role

This role exists to own content strategy, quality, and delivery across multiple client accounts in an AI-first environment. You ll be responsible for deciding what content should exist, in which formats, and why ensuring it supports SEO, PR, and commercial goals.

Rather than being writer-heavy, this is a hands-on strategic role where AI is used for first-pass production and automation, and your editorial judgement is applied to elevate quality, accuracy, and performance. You ll work with a high level of autonomy and play a key role in shaping how content is delivered across the agency.

Key Responsibilities

• Owning content strategy and delivery across client accounts
• Translating objectives into clear, effective content plans
• Designing and managing AI-led content workflows
• Reviewing, editing, and refining AI-generated content to a high standard
• Writing or heavily editing high-impact or sensitive content where needed
• Ensuring written content aligns with SEO best practice and search intent
• Repurposing and distributing content across formats
• Monitoring performance and feeding insights into future strategy

What They Are Looking For

• Experience owning content strategy in an agency or similar environment
• Strong editorial judgement and attention to detail
• Comfortable working autonomously and managing priorities
• Confident using AI tools for content research, drafting, and optimisation
• Solid understanding of SEO as it relates to content
• Organised, pragmatic, and comfortable working at pace

Nice to Have

• Experience with video, visual, or audio content
• Familiarity with AI tools beyond written content
• Experience building scalable content systems
• Background in technical or regulated industries

Why Apply?

• Clear scope to take on more responsibility and progress into a senior role
• High level of autonomy and trust
• Hybrid working (Birmingham-based)
• Strong benefits package including generous annual leave and flexibility

Please apply now below or contact Jay at Poolhall Recruitment. By applying for this role, you are agreeing to Poolhall Recruitment Ltd's Data Protection Policy which can be found on our website