Content & Social Media Manager

Lesniakswann; United Kingdom; On-site; GBP 36,500 - 40,000; Full time

Job summary

Lesniakswann in the United Kingdom is looking for a Content & Social Media Manager to join its PR and Content team. In this role, you will plan, create, and manage content that enhances client visibility and engagement across various channels. You will be responsible for developing content plans, managing social media activities, and creating diversified content formats.

The ideal candidate will have up to 5 years’ experience and a proactive approach to community engagement, particularly on LinkedIn. This client-facing role requires excellent organizational skills and the ability to manage multiple projects effectively.

Qualifications

• Up to 5 years’ experience in a content, social, or B2B marketing role.
• Strong experience creating social-first content, particularly for LinkedIn.
• Ability to turn one concept into multiple engaging content formats.

Responsibilities

• Planning and delivering content and social media activity across B2B clients.
• Developing content plans aligned to client objectives.
• Creating content across formats, including social posts and blogs.
• Monitoring and reporting on content and social performance.

Skills

Content creation

Social media management

B2B marketing

Analytics usage

Community engagement

Project management

Client communication

Job description

• Reporting to: Senior Account Manager - PR & Content
• Salary: £36,500 - £40,000 per annum (depending on experience)

Job Overview

We’re looking for a Content & Social Media Manager to join our PR and Content team.

This is a content-first role with a strong focus on social. Sitting within the PR & Content team, you’ll be responsible for planning, creating and managing content that helps our clients build visibility, credibility and engagement across multiple channels.

You’ll work across a range of B2B clients, as well as supporting our own agency marketing. A key part of the role will be identifying opportunities within existing PR, thought leadership and campaign content and turning it into engaging, multi-format content that extends reach and impact.

The ideal person will be ideas-led and proactive. Someone who can take a message or insight and bring it to life across the right formats and channels, rather than defaulting to a single approach.

This is a client-facing role in a fast-paced agency environment, so you’ll need to be organised, proactive and confident working with both clients and internal teams.

Key Responsibilities

• Planning and delivering content and social media activity across a portfolio of B2B clients
• Developing content plans aligned to client objectives and campaigns
• Managing content calendars, scheduling and publishing
• Leading community management and audience engagement
• Creating content across formats, including social posts, blogs, case studies and campaign assets
• Identifying opportunities to repurpose PR, thought leadership and campaign content into new formats to maximise reach and value
• Taking a channel-agnostic approach, matching content to the most effective formats and platforms
• Supporting employee advocacy and influencer-style activity, particularly on LinkedIn
• Working closely with PR, creative and account teams, including briefing and collaborating with our creative production team
• Monitoring and reporting on content and social performance, using platform analytics and GA4 to understand what’s working and why
• Analysing performance data to make informed recommendations and continuously improve content effectiveness
• Tracking content activity against wider campaign and client objectives, helping demonstrate the impact of content on engagement, traffic and lead generation
• Supporting Lesniak Swann’s own social and content activity

Requirements

• Up to 5 years’ experience in a content, social or B2B marketing role
• Strong experience creating social-first content, particularly for LinkedIn
• Ideas-driven, with the ability to turn one concept into multiple engaging content formats
• Confident in managing social channels and content end-to-end
• Experience in content repurposing and adapting content across formats and channels
• Strong writing skills and the ability to simplify complex topics
• Experience in community management and audience engagement
• Comfortable using analytics to evaluate and improve performance
• Organised, proactive and able to manage multiple projects
• Confident working with clients and internal teams
• Experience with paid social campaigns (LinkedIn/Meta)
• Exposure to SEO or website content optimisation
• Experience with employee advocacy or influencer-style programmes

As a B Corp certified business, we believe that a diverse, equitable and inclusive team makes us stronger. We welcome applications from all backgrounds and are committed to creating a recruitment process that works for everyone. Please let us know if you need any adjustments.