Content Producer - Wembley Stadium (FTC until August 2026)

The Football Association; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A major sports governing body is looking for a Digital Content Producer to create and deliver engaging content showcasing Wembley Stadium. The role involves developing creative ideas, producing high-impact social media content, providing event coverage, and collaborating with various stakeholders. Candidates should have strong storytelling abilities, experience in fast-paced environments, and proficiency in social media tools. This role offers a hybrid working model and a competitive salary with various benefits.

Benefits

Access to event day tickets

Free nutritious lunches

Private medical cover

Contributory pension scheme

Additional leave days

Flexible working model

Qualifications

• Proven experience producing digital and social content in fast-paced environments.
• Strong storytelling ability to develop engaging short-form content.
• Excellent written and verbal communication skills including copywriting.
• Proficiency with social media platforms and digital content tools.
• Strong organizational skills to manage multiple projects.

Responsibilities

• Drive creativity and impact across content channels.
• Provide on-site presence for events to capture fan experiences.
• Deliver outputs focused on social media platforms.
• Support content strategy and stay updated on social trends.
• Collaborate with stakeholders to align content with brand standards.

Skills

Content production

Strong storytelling

Excellent communication

Social media proficiency

Organizational skills

Analytical mindset

Attention to detail

Problem-solving skills

Flexibility around event calendar

Tools

Adobe Photoshop

CapCut

Canva

Buffer

Asana

Trello

Monday.com

Job description

As our new Digital Content Producer, you will be responsible for creating and delivering engaging, trend-led content that showcases Wembley Stadium as the ultimate live event destination.

Your primary focus will be on developing creative ideas and producing high-impact social media content before, during, and after events, bringing the Wembley experience to life for fans around the world. This is a pivotal role supporting Wembley Stadium's digital storytelling and event-day coverage.

What will you be doing?

You will be at the heart of our content production, driving creativity, execution, and impact across channels:

• Content creation: Develop creative, trend-led content ideas in the lead-up to each event hosted at Wembley Stadium. Proactively suggest content opportunities ahead of time, consolidating ideas in content decks for review and feedback.
• Event day coverage: Provide on-site presence for every event, working alongside the in‑house content team to capture and showcase the fan experience while spotlighting Wembley as the centrepiece of major events.
• Live production: Deliver against pre‑agreed outputs focused on Instagram and TikTok, while staying agile to capture unplanned, spontaneous moments.
• Strategy and planning: Support the development and execution of content strategies and calendars, staying across social trends and audience insights to inform creative direction.
• Collaboration: Work closely with internal stakeholders and external partners, including promoters, sporting bodies, and rights holders, to ensure content aligns with brand standards and event objectives.
• Analytics and reporting: Contribute to monthly performance reports and annual summaries. Analyse key social metrics such as follower growth, impressions, and engagement to demonstrate impact and inform future strategies.
• Brand and compliance: Ensure all content adheres to Wembley's tone of voice, visual identity, and rights management requirements.
• Innovation: Keep abreast of emerging social media formats, tools, and best practices to ensure Wembley Stadium remains a leader in digital storytelling.
• Ad‑hoc support: Provide social and content support during live events, which will include working weekends and evenings as required.
• General: Comply with all company policies and procedures and perform additional tasks as required to meet the FA Group's changing priorities.

What are we looking for?

Essential for the role:

We are seeking a creative, highly motivated content professional with the following skills and experience:

• Proven experience producing digital and social content in fast‑paced environments (sport, music, entertainment, or live events preferred).
• Strong storytelling ability, with the creativity to develop engaging short‑form content concepts.
• Excellent written and verbal communication skills, including copywriting and editing for social media.
• Proficiency with social media platforms (Instagram, TikTok, X, Facebook & YouTube) and digital content tools (Adobe Photoshop, CapCut, Canva, or similar).
• Strong organisational and time management skills, able to manage multiple projects and meet tight deadlines.
• Analytical mindset with experience using platform analytics and social listening tools to evaluate performance.
• A keen eye for detail, ensuring accuracy and consistency across all outputs.
• Good problem‑solving skills and the ability to work independently and collaboratively under pressure.
• The job will require weekend and some evening work, therefore, you must have the ability to be flexible around the stadiums event calendar.

Beneficial to have:

• Experience in live event coverage, particularly in sports or entertainment environments.
• Photography and videography skills, with the ability to self‑shoot when needed.
• Familiarity with social media scheduling, asset management, and workflow tools (e.g. Buffer, Asana, Trello or Monday.com).
• Understanding of content rights, usage permissions, and compliance.
• Awareness of crisis communication and digital reputation management.

This role is advertised on a fixed‑term contract up until August 2026. We request that all candidates upload a cover letter, as well as a C,V as part of their application, which can be found under the CV / Covering Letter section.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world‑class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high‑performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well‑being.
• Free, nutritious lunches at Wembley Stadium and St. George's Park.
• Free private medical cover.
• A contributory pension scheme.
• An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full‑time, permanent contract.)
• A hybrid working model which offers greater flexibility.

For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers

Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.

We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.