Content Marketing Strategist

Randstad Finance; City Of London; On-site; GBP 45,000 - 55,000; Full time

Job summary

A market-leading specialist manufacturing business in Central London is seeking an experienced Content Marketing Strategist. This role involves developing and nurturing the marketing strategy, engaging in content creation across multiple platforms, and optimizing digital marketing efforts. Ideal candidates should have over 5 years of marketing experience, especially within financial services, and possess strong skills in HubSpot and content strategy.

Qualifications

• 5+ years of experience in marketing or digital content strategy, ideally within financial or professional services.
• Advanced HubSpot proficiency for campaign automation and reporting.
• Strong SEO, SEM, and SMM skills.
• Exceptional English writing and editing skills.
• Proven ability to develop and measure marketing strategies.

Responsibilities

• Develop and manage multi-channel content that drives engagement.
• Lead the digital marketing strategy across SEO, paid media, and campaigns.
• Grow brand presence across social media channels.
• Build and optimize automated HubSpot campaigns.
• Track and analyze marketing performance metrics.

Skills

Content Creation & Management

Digital Strategy & Performance Marketing

Social Media & Stakeholder Engagement

HubSpot Campaigns & Marketing Automation

Analytics & Continuous Improvement

Exceptional Writing and Editing Skills

Strategic & Analytical Skills

Collaboration & Leadership

Education

Bachelor's degree in Marketing, Journalism or a related field

Tools

HubSpot

Canva

SEO tools

Job description

Content Marketing Strategist

45000 - 55000 + commission + benefits

Randstad are currently working in partnership with a market leading specialist manufacturing business within the financial services space based in Central London to recruit a skilled Marketing Professional join their business to own, develop and nurture their marketing strategy.

They are seeking a driven, motivated, experienced and passionate Content Marketing Strategist to join their business to drive their marketing strategy to the next level. This dynamic individual will be responsible for all digital marketing, working alongside the sales teams to utilise marketing to generate and convert leads to continue their growth trajectory in this space. This role would suit a strong marketing professional, with 5+ years experience ideally within the financial services space.

Key responsibilities of the Content Marketing Strategist will include:

• Content Creation & Management: Develop and manage high-quality, multi-channel content (blogs, whitepapers, videos, podcasts, social media) that consistently reflects the brand and drives engagement.
• Digital Strategy & Performance Marketing: Lead the digital marketing strategy across SEO, paid media, and lead-generation campaigns-driving measurable growth, optimizing performance, and reducing reliance on external agencies.
• Social Media & Stakeholder Engagement: Grow the brands presence and influence across social media channels (including YouTube, LinkedIn, Instagram, and Facebook) while actively collaborating with Sales and Account Management to ensure marketing materials are understood, shared, and effectively used to engage clients and prospects.
• HubSpot Campaigns & Marketing Automation: Build and optimize automated HubSpot
  campaigns and reports that nurture leads, strengthen customer relationships, and provide clear performance insights.
• Analytics & Continuous Improvement: Track and analyze marketing performance metrics, apply insights to optimize tactics, and stay current on emerging digital and AI tools to enhance results.

The ideal Content Marketing Strategist will possess the following attributes/skills:

• Education and Experience: Bachelor's degree in Marketing, Journalism or a related field and 5+ years in marketing or digital content strategy, ideally within financial or professional services.
• Technical Expertise: Advanced HubSpot proficiency for campaign automation, CRM management, and reporting, plus strong SEO, SEM, SMM, digital advertising, video creation & editing, podcast production and Canva design skills. Experience with Apollo is desired but not required.
• Communication: Exceptional English writing and editing skills, with strong cultural fluency for U.S. audiences; able to translate complex ideas into clear, compelling multi-channel content.
• Strategic & Analytical Skills: Proven ability to develop, execute, and measure marketing strategies that drive lead generation, with a data-driven mindset to interpret analytics and demonstrate ROI.
• Collaboration & Leadership: Highly collaborative and proactive, bridging marketing with Sales and Account Management to maximize impact while independently leading initiatives.

This is an attractive opportunity for a Content Marketing Strategist at an exciting time for an expanding international business.

If you are interested in the role of Content Marketing Strategist please do not hesitate to apply today.

Randstad Financial & Professional encourage applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Randstad Financial & Professional acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003