Content Marketing Specialist (Pensions and Investments)

Royal London Group; Wilmslow; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading mutual life and pensions company in the UK is seeking an experienced Content Marketing Specialist to develop and deliver investment content that aligns with overall marketing strategies. The successful candidate will have a strong background in investment communication for both B2B and retail audiences. This role offers competitive benefits, including extensive annual leave and a generous pension scheme.

Benefits

28 days annual leave plus bank holidays

Up to 14% employer matching pension scheme

Private medical insurance

Qualifications

• Strong background in investment content development.
• Experience in B2B and retail communications.
• Good understanding of FCA regulations.

Responsibilities

• Plan and deliver investment content aligned with marketing strategy.
• Ensure content meets business targets and regulatory requirements.
• Work with teams to optimize content across different formats.

Skills

Content development

Investment knowledge

Stakeholder management

Writing/editing skills

Planning and organizational skills

Job description

We're looking for a Content Marketing Specialist, with experience of investments and pension-related content marketing planning and delivery, to help us build out our investment content strategy and deliver our content plans to support the overall Brand & Marketing strategy and delivery of our trading objectives. They'll be responsible for creating compelling content and communications in a variety of formats and media, working with other marketing teams to deploy that content, and measuring content effectiveness. They'll also work closely with other areas of the business, including our Investment Solutions team and Royal London Asset Management. The ideal candidate for this role has a strong background in the development and delivery of investment content and communications for both retail and B2B audiences.

Responsibilities

• Plan, develop and deliver investment content and communications in support of the overall marketing plan, using the most appropriate formats and media.
• Make sure content activity supports the delivery of new business targets and other key strategic objectives, including building the Royal London brand and meeting our regulatory requirements.
• Day-to-day responsibility for always-on content planning and delivery, including identifying relevant themes for our adviser, customer and employer audiences.
• Use data and insight to continuously test, learn and optimise content and communications.
• Work cross-functional projects to deliver content and communications to support major campaigns and initiatives.
• Identify and deploy key internal specialists and external suppliers (including creative agencies and freelancers) needed to support specific content/communications activity and manage these relationships through to successful delivery.
• Work with other business areas to identify opportunities and turn these into compelling messages and content.
• Excellent writing/editing skills - ideally experience in a similar role.
• Experience in creating content for a variety of different formats and different audiences, including promotional and thought-leadership content.
• Excellent knowledge of investments and pensions, and the ability to translate complex concepts into clear and engaging content.
• Good understanding of FCA regulations as they apply to content and communications.
• Excellent planning and organisational skills.
• Strong stakeholder management experience.
• A motivated self-starter, who can shape, own and manage projects and activities from start to finish.

We're the UK's largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.

Company Overview and Culture

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve. We've always been proud to reward employees by offering great workplace benefits such as 28 days' annual leave in addition to bank holidays, and up to 14% employer matching pension scheme and private medical insurance.

You can see all our benefits here - Our Benefits Inclusion, diversity and belonging. We're an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected - whatever their background.