Content Marketing Manager EMEA

Disneyland Hong Kong; City Of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading entertainment company in London is seeking an experienced marketer to lead content marketing campaigns. The candidate must have over 5 years of experience in the entertainment industry, manage multiple projects, and demonstrate strong relationship-building skills. This is primarily an office-based role with flexible work options.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• Proven marketing experience (5+ years) in the entertainment industry.
• Experience managing multiple projects and campaigns in parallel.
• Experience working with creative agencies and production companies.

Responsibilities

• Lead campaign planning milestone process for key titles.
• Develop innovative content marketing campaigns.
• Oversee managing campaign budgets and marketing shoots.
• Build strong relationships with production and marketing stakeholders.

Skills

Highly organised

Strong presentation skills

Attention to detail

Strategic marketing capabilities

Team player

Job description

Overview

At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Friday).

This is a 12m FTC.

Responsibilities

STRATEGIC MARKETING & PLANNING

• Lead the campaign planning milestone process for their titles, building key strategic documents, pulling together presentations and presenting to key internal stakeholders.
• Develop industry-leading, insight-driven, innovative, differentiated & effective content campaigns for local UK Originals.
• Lead cross-functional collaboration with teams and peers across Disney+ to ensure alignment across key campaigns.

CREATIVE DEVELOPMENT

• Develop and deliver original, innovative and disruptive creative for local content (including AV, static, social, in-service and campaign assets). Manage campaign budgets, develop creative brief s and manage external creative agencies (or internal creative), alongside support from marketing supervisors.
• Oversee marketing supervisors to ensure creative makelists and campaign timings are managed.
• Oversee the coordination of marketing shoots where required, managing both creative and production agencies.
• Manage development and delivery of on-set material during the production window.

RELATIONSHIPS

• Alongside Snr Content Marketing Manager develop relationships with production companies to help deliver key marketing requirements, including accessing set and securing unit photography, social content and EPK material. Share and present campaign plans and creative development.
• Alongside Snr Content Marketing Manager, develop strong relationships with Disney commissioning across your projects, joining weekly status meetings as required.
• Build strong relationships with local EMEA markets, and liaise with them as required to provide guidance and support their campaign development. In addition, build relationships with all Disney+ regional functions in EMEA.

ADDITIONAL AREAS OF RESPONSIBILITY

• Manage title/campaign budgets, tracking purchase orders, managing vendors, and other finance admin related duties.
• Work closely with our research team and manage creative and campaign testing process.
• Support on global general entertainment campaigns where required.
• Manage Marketing Co-ordinator including overseeing performance and development, manage wider team members on a project basis.

Experience and Professional Qualifications Required

• Proven marketing experience (5+ years), within the entertainment industry, working on content marketing campaigns.
• Experience managing multiple projects and campaigns in parallel is a must.
• Experience working with creative agencies essential, including writing inspirational briefs and providing clear feedback (experience of managing or supporting marketing shoots would be ideal).
• Experience working with production companies or on original entertainment content would be ideal.

Skills Required

• Highly organised with excellent ability to prioritise, manage time and balance multiple projects or campaigns at one time.
• Strong presentation, communication and stakeholder management skills, comfortable presenting to production partners, commissioners and senior internal stakeholders.
• High level of attention to detail, with a creative eye.
• Strong strategic marketing capabilities with the ability to read and use data to tell a story.
• Passionate about entertainment.
• Strong team player but with ability to also work autonomously and show initiative.
• Ability to work in a fast-paced, high-pressured environment.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.