Content Marketing Manager

Foundation Health Global Inc; Manchester; On-site; GBP 40,000 - 55,000; Full time

Job summary

A healthcare innovation firm in the UK seeks a Content Marketing Manager to enhance their marketing and sales strategies. You will monitor industry trends, manage online content, and produce compelling communications targeted at healthcare stakeholders. Ideal candidates will have 3-5 years in content marketing and exceptional writing skills. Join a team dedicated to transforming patient care through innovative solutions.

Qualifications

• 3-5 years of content marketing experience in a B2B or SaaS environment.
• Excellent writing and editing skills for professional audiences.
• Ability to tailor technical concepts into engaging messages.

Responsibilities

• Monitor news and trends for timely content.
• Manage and grow Foundation Health's online presence.
• Write and edit various types of content for different formats.
• Translate healthcare concepts into clear messaging.
• Collaborate with teams to align content with campaigns.
• Ensure all content matches brand voice and values.

Skills

Content marketing experience

Writing and editing skills

Curiosity and resourcefulness

Familiarity with AI writing tools

Ability to tailor messages

Experience managing content

Collaborative mindset

Basic understanding of analytics

Job description

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About Foundation Health

Foundation Health is transforming healthcare through an AI-powered digital pharmacy platform that seamlessly connects operational infrastructure with high quality patient experiences. Our mission is to transform patient centric care by connecting fragmented infrastructure, optimizing care coordination, and removing friction from the patient journey.

This ambitious vision is only achievable with the dedication of the right team propelling us forward. We firmly believe that a supportive and inspiring work environment fuels creativity, transforming it into groundbreaking innovation. It is this very innovation that not only benefits our organization but also positively impacts our people, partners, and most importantly, our patients.

The Role

We're seeking a Content Marketing Manager to join our GTM team. Reporting into the Sales function, this role will focus on supporting our marketing and sales efforts by producing high-quality, engaging content across key channels.

The role will assist in communicating the value of our products and services to a range of B2B stakeholders, including health systems, insurance providers, pharmaceutical companies and consumer health brands. You'll play a key role in creating content that supports demand generation, sales enablement, and brand awareness.

What You’ll Be Doing

• Content Sourcing: Monitor news outlets, company announcements, social media, and industry updates to identify relevant stories, trends, and opportunities for timely content.
• Channel Management: Manage and grow Foundation Health's presence on LinkedIn, our website, email campaigns, and conference materials.
• Content Creation: Write and edit engaging, on-brand content for multiple formats, including thought leadership, product messaging, case studies, one-pagers, sales collateral, and pitch decks.
• Message Tailoring: Translate complex or technical healthcare concepts into clear, accessible, value-driven messaging for different stakeholders, including health system decision-makers and commercial audiences.
• GTM Support: Collaborate with the GTM team to ensure content and collateral align with campaigns and sales strategies, supporting awareness and commercial conversations.
• Brand Consistency: Ensure all content aligns with Foundation Health's brand voice, values, and identity.

We’re Looking For Someone With

• 3-5 years of content marketing experience in a B2B or SaaS environment
• Excellent writing and editing skills, with a track record of producing compelling content for professional audiences
• Curiosity and resourcefulness in sourcing timely content ideas from industry trends and external news
• Familiarity with AI writing tools, with an eagerness to use them responsibly to improve efficiency and targeting
• Ability to tailor technical or product concepts into engaging messages that resonate with healthcare stakeholders
• Experience managing content across multiple channels (LinkedIn, email, website, sales collateral)
• Collaborative mindset, with experience working alongside sales and product teams to align content with GTM goals
• Basic understanding of LinkedIn analytics, Google Analytics, or CRM platforms, and interest in applying data-driven insights to improve engagement

Nice-to-Haves

• Experience in the healthtech or pharmacy sector
• A working knowledge of the US healthcare system and its key stakeholders (e.g., payers, providers, pharma, consumer health brands)