Content Marketing Manager

Yolk Recruitment Ltd; Cardiff; On-site; GBP 60,000 - 80,000; Full time

Job summary

An innovative and fast-growing company in the UK is seeking a talented Content Marketing Manager. This role involves leading content strategy and execution, creating high-quality content across various formats, and collaborating with teams to craft engaging material. The ideal candidate will have strong writing skills and experience in content marketing within B2B sectors. A strategic mindset and proficiency in analytics tools are essential.

Qualifications

• Experience in content marketing or editorial roles, especially in B2B or fintech.
• Strong writing, editing, and storytelling skills.
• Understanding of SEO principles and content management.

Responsibilities

• Create and manage SEO-led content across formats.
• Collaborate with experts to craft insightful content.
• Monitor content performance metrics.

Skills

Writing and editing

SEO principles

Content strategy

Project management

Analytics tools proficiency

Tools

Google Analytics

Adobe Analytics

Semrush

Ahrefs

CMS platforms

Job description

Overview

Our client, an innovative and fast-growing company is seeking a talented Content Marketing Manager to lead their content strategy and execution. This is a fantastic opportunity to shape high-impact content across multiple formats—from SEO-led blogs to thought leadership and research-driven reports.

You'll be joining a collaborative team where your work will have direct influence on brand positioning, lead generation, and customer engagement. If you're passionate about transforming insights into engaging content that informs, converts, and builds trust, this could be the perfect next step in your career.

Key Responsibilities

• Create, edit, and manage a wide range of high-quality content including SEO blogs, guides, whitepapers, reports, and thought leadership.
• Own and drive the content calendar, ensuring alignment with wider marketing and SEO priorities.
• Collaborate with internal subject matter experts across Marketing, Product, and Data to craft content that’s insightful, accurate, and aligned with audience needs.
• Develop content tailored to key verticals such as finance, credit risk, compliance, and sales.
• Optimise all content for organic search performance and user engagement.
• Monitor and report on content performance metrics using analytics and SEO tools.
• Lead the creation of research-led content including customer surveys, industry reports, and sector-specific insights.
• Maintain a consistent and engaging tone of voice that reflects the brand's identity and values.

What We're Looking For

• Proven experience in a content marketing or editorial role, preferably in B2B, SaaS, fintech, or data-driven sectors.
• Exceptional writing, editing, and storytelling skills with a strong eye for grammar and clarity.
• A strategic thinker with a deep understanding of SEO principles and content lifecycle management.
• Demonstrated ability to translate complex or technical concepts into clear, accessible content.
• Confident self-starter with excellent time management and the ability to run multiple content projects simultaneously.
• Proficient in tools such as Google Analytics, Adobe Analytics, Semrush, Ahrefs, and modern CMS platforms.
• Experience producing research-based content or market insights is highly desirable.
• Salary depending in experience