Content Marketing Manager

Clinigen; Burton upon Trent; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A global specialty pharmaceutical services company is seeking a passionate Content Marketing Manager to own the content lifecycle and drive the digital-first content strategy. This hybrid role allows for collaboration with cross-functional teams to enhance brand visibility, lead generation, and engagement. Ideal candidates will have a strong marketing background and proven success in content development strategies. The position is based in the UK.

Benefits

27 days holiday plus bank holidays

Discretionary Bonus Scheme

Pension contributions 4.5% matched

Life assurance 4 x annual salary

Flexible Benefits Platform with £25/month Company contribution

Annual salary review

Independent financial advice service

Enhanced Employee Assistance Programme

Shopping discounts with retailers

Long service awards

Recognition scheme & employee of the year awards

Qualifications

• Proven marketing experience within an international B2B and preferably healthcare environment.
• Demonstrated success in content marketing and lead generation.
• Skilled at identifying target audiences and developing cross-channel campaigns.

Responsibilities

• Lead the content strategy in partnership with the Head of Marketing.
• Develop and execute content plans for campaigns and business units.
• Create compelling, data-driven content to build brand visibility.
• Manage multi-channel distribution and editorial calendar.
• Track and optimise performance using analytics and SEO.

Skills

Content marketing

SEO

Analytics

Copywriting

Project management

Education

BA or MA in Marketing, Communications, Business Administration

Tools

HubSpot

Umbraco

WordPress

Job description

Clinigen is a rapidly growing global specialty pharmaceutical services business with a unique combination of services across the pharmaceutical lifecycle. We currently have over 1,000 employees headquartered in the UK with global offices in the US, EU (Belgium, Germany, France), Asia Pacific and South Africa. Clinigen is growing rapidly and is positioned well for an exciting future of continued expansion.

Please note this role is available on a hybrid basis from either our Weybridge, Surrey or Burton upon Trent office locations.

To support our continued growth, we're seeking a passionate, collaborative and detail-oriented Content Marketing Manager to play a key role in shaping and delivering our digital-first content strategy.

In this role, you'll own the full content lifecycle, from concept to publication and performance analysis, ensuring our marketing messages reach the right audiences, reflect Clinigen's brand voice and drive measurable business impact.

Success will be defined by increased engagement, lead generation and stronger brand consistency across global campaigns. Operating with a high degree of autonomy and cross-functional influence, you'll help shape Clinigen's digital presence and ensure alignment across all markets.

Key Responsibilities

• Lead the content strategy in partnership with the Head of Marketing, ensuring all activity aligns with brand and commercial goals.
• Develop and execute content plans for campaigns, business units, and group-wide initiatives that drive awareness and engagement.
• Create compelling, data-driven content (articles, videos, social posts, collateral) that builds brand visibility and strengthens audience connection.
• Manage multi-channel distribution and maintain an editorial calendar to ensure timely and impactful delivery.
• Track and optimise performance using analytics, SEO, and audience insights to continually refine messaging and channel mix.
• Collaborate cross-functionally with Digital, Design, Product Marketing, and Campaign teams to deliver cohesive storytelling.
• Partner with subject matter experts to identify relevant topics and emerging trends that resonate with target audiences.
• Maintain brand consistency across all touchpoints while adapting messaging for diverse, global markets.
• Oversee online communication, including website updates, email marketing, CRM automation (HubSpot), and social media.
• Ensure compliance with brand, regulatory, and quality standards, and manage relationships with external writers, designers, and agencies.

Requirements

• BA or MA in Marketing, Communications, Business Administration or a related field.
• Proven marketing experience within an international B2B and preferably healthcare environment.
• Demonstrated success in content marketing and lead generation.
• Skilled at identifying target audiences and developing cross-channel campaigns that engage and convert.
• Excellent writing, editing, and storytelling abilities with strong attention to detail.
• Proficient in SEO, analytics, and measuring content performance.
• Experienced in content management systems and marketing automation tools (e.g. HubSpot, Umbraco, WordPress).

Benefits

• 27 days holiday plus bank holidays
• Discretionary Bonus Scheme
• Pension contributions 4.5% matched
• Life assurance 4 x annual salary
• Flexible Benefits Platform with £25/month Company contribution
• Annual salary review
• Independent financial advice service
• Enhanced Employee Assistance Programme
• Shopping discounts with retailers
• Long service awards
• Recognition scheme & employee of the year awards

Interested? We would love to hear from you, please apply today for consideration.