Content Marketing Director

UNAVAILABLE; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading marketing technology firm based in London is seeking a Content Marketing Director to lead the creation of effective content strategies. This role involves crafting narratives that resonate with international markets while collaborating closely with various teams. Ideal candidates will have demonstrated success in content marketing and excellent storytelling skills. Competitive compensation and a hybrid work model are offered.

Benefits

Competitive compensation

Great benefits package

Opportunities for career advancement

Qualifications

• Validated experience in content marketing within ad tech or digital media.
• Experience working with international markets and adapting strategies.
• Exceptional storytelling and messaging skills.

Responsibilities

• Lead the International content marketing strategy across channels.
• Create compelling content assets like blogs, reports, and videos.
• Coordinate with sales to harmonize impactful content.
• Deliver reports to analyze content engagement.

Skills

Content marketing

Storytelling

Cross-functional collaboration

SEO optimization

Job description

Job Description

How You’ll Make an Impact

As our Content Marketing Director, you will lead the creation and execution of content strategies that drive demand for our in-market sales teams. This position involves crafting engaging stories about new trends such as CTV, retail media, and targeting based on AI technology. This role is critical in crafting how our brand and solutions are perceived and ensures our marketing content aligns with our business objectives. Reporting into the VP, International Marketing, you’ll be pivotal in translating technical solutions into clear, market-relevant stories that resonate locally. You’ll work closely with Marketing, Sales and regional leaders to craft compelling narratives for our buyers. If you're a strategic marketer with a passion for launching innovative tech solutions and telling stories that inspire, we’d love to hear from you. This is your chance to join a team that values ambition, creativity and collaboration.

What You’ll Achieve

• Lead the International content marketing strategy across channels (web, social, email) to drive greater awareness of and demand for our solutions.
• Create compelling content assets(blogs, reports, case studies, videos) that generate demand and support pipeline growth.
• Partner with demand generation teamsand externalagencies to devisecampaign messaging and contentthat fuels lead acquisition.
• Coordinate with sales and district teams to secure a harmonized calendar of pertinent and impactful content.
• Deliver robustmessaging frameworksand sales enablement materialsthatsupportoursalesteamsand resonate with our target buyers.
• Collaborate with regional teams to adapt messaging for international markets. Defining clear positioning tailored to brand marketers.
• Position the company as an industry leader through authoritative content andidentifyingtrends and insightsthatinformcorecontent themes and topics.
• Optimize content for SEO and conversion across digital platforms.
• Deliver reporting to analyse content engagement and lead attribution to demonstrate value and refine future content strategy.

Who You Are

• What you’ll bring with you
  • Validated experience in content marketing or communications preferably within ad tech, mar tech or digital media.
  • Shown success in developing compelling content that drives engagement.
  • Experience working with international markets and adapting strategies for regional relevance.
  • Exceptional storytelling, messaging and positioning skills, you can articulate complex technology in a clear, compelling way.
  • Strong cross-functional collaboration with a track record of building trust and alignment across sales and marketing teams.
• Why you might stand out from other talent
  • Understanding of retail media and / or the digital advertising ecosystem
  • Experience launching new ad tech or mar tech products across multiple markets
  • Background in media buying or advertising technology solutions serving both enterprise brands and agency partners

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.

Additional Information

When You Join Us, We’ll Create Something EPIC Together. Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter. We know that we have some of the brightest and most talented employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.

We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City.

As part of our dedication to enhance our inclusive and diverse workforce, Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and maternity, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.

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