Content Marketing Creative

Maria Mallaband Care Group Ltd; West Yorkshire; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading care organization is seeking a talented Content Marketer for their head office team in Leeds. The role involves developing engaging long-form content and managing the brand's tone of voice across multiple channels. Candidates should have proven experience in content marketing and strong storytelling skills. This position offers numerous benefits including flexible working patterns and a comprehensive wellness program.

Benefits

Simply Health cashback for medical expenses

Discounts across multiple retailers

Pension Scheme

Flexible working patterns

Cycle to work scheme

Employee Assistance Programme

Training support and development opportunities

Discounted gym membership

25 days holiday with an option to purchase more

Qualifications

• Proven experience in content marketing, editorial or communications roles.
• Strong writing, editing, and storytelling skills.
• Ability to manage multiple stakeholders and projects simultaneously.

Responsibilities

• Own and evolve the brand's tone of voice across all long-form content.
• Develop a content calendar aligned to strategic campaigns.
• Lead the production of educational guides and campaign assets.

Skills

Content marketing

Writing and editing

Storytelling

Stakeholder management

Healthcare communications

Job description

Are you a passionate Content Marketer looking for your next opportunity? We’d love to hear from you!

As a result of continued growth and development within the Marketing Department, we are searching for a talented Content Marketing creator to join our head office team based in Leeds.

Would you thrive in an open environment with a culture focused on delivering exceptional care for those that live with us? This role is ideal for someone motivated about storytelling through long‑form, educational and brand‑led content, with a keen eye for detail to communicate with confidence across our diverse audience.

Working with several internal stakeholders, this role would play a key part in the continual development of the Marketing strategy across print and digital platforms within the Group.

With almost 80 Care Homes and an impressive newbuild programme, we offer a challenging and rewarding environment for proactive and innovative individuals to flourish and develop.

Key Tasks

• Own and evolve the brands tone of voice across all long‑form content.
• Develop a content calendar aligned to strategic campaigns, seasonal priorities, and internal initiatives.
• Lead the production of educational guides, leadership articles, brochures, and campaign assets.
• Collaborate with design and digital teams to deliver high‑impact, multi‑channel content.
• Support the development of dementia specific materials and lifestyle storytelling.
• Work with PR partner to pitch stories, secure coverage, and respond to media opportunities.

What are we looking for?

• Proven experience in content marketing, editorial or communications roles.
• Strong writing, editing and storytelling skills.
• Ability to manage multiple stakeholders and projects simultaneously.
• Experience working in/ with the healthcare, care or regulated sectors. (advantageous)
• Familiarity with dementia care or healthcare communications (advantageous).
• Knowledge of video production and visual storytelling (advantageous).

Our Benefits

• Simply Health – company funded, providing cashback for prescriptions, optical and dental costs 24/7 virtual GP access plus more for you and up to 4 children*
• Benefits platform – discounts across multiple retailers, leisure providers, hospitality etc.
• Pension Scheme with Royal London
• Flexible working patterns
• Cycle to work scheme**
• Service recognition
• Training support and development opportunities
• Employee Assistance Programme
• Wellbeing support
• Discounted gym membership
• 25 days holiday with the option to purchase more

*Benefits require completion of a 12‑week probationary period before they can be accessed.

**Benefit subject to deduction not taking colleague below National Living Wage