Content Manager

Arbor Education; City of Westminster; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Wellbeing team programs

32 days holiday + bank holidays

Life Assurance 3x salary

Private dental insurance

Job summary

Arbor Education is searching for a Senior Content Manager to translate strategy into high-impact campaigns across Arbor and the School Management Suite. You will lead content programs, thought leadership, and a connected cross-functional team, shaping AI-enabled workflows and orchestrating freelancers to accelerate growth.

Reporting to the Head of Brand and Content, you will drive demand through content, partner with Demand Gen, Product Marketing and Sales, and own the editorial calendar for the

Qualifications

• Experience in a house of brands or multi-brand environment.
• Excellent writer and editor with thought-leadership pieces.
• Content producer delivering content tied to a measurable pipeline.
• AI-native approaches to speed up production.
• Deep grasp of the marketing funnel with HubSpot or similar.
• Ability to brief and manage freelancers and agencies.

Responsibilities

• Own the termly content calendar and deliver against plan.
• Produce ebooks, blogs, white papers, case studies, and videos.
• Lead flagship pieces and develop equivalents across brands.
• Own lead generation targets for content marketing.
• Manage freelancer/agency relationships and capacity planning.
• Line manage one team member and drive development.
• Collaborate with Demand Gen, Product Marketing on messaging.
• Oversee brand assets and content for events and launches.

Skills

Multi-brand experience

Brilliant writer and editor

Content producer

AI-native workflows

Commercially minded & data-driven

Brand custodian

Strong project management

Freelancer/agency briefing

B2B SaaS/EdTech experience

Tools

Canva

Claude

Gemini

Gainsight

HubSpot

Job description

We are looking for a Senior Content Manager to turn our high-level content strategy into high-impact campaigns that drive demand and awareness across Arbor and the full School Management Suite. You will lead the execution of content strategies for Arbor and the School Management Suite, under the direction of the Head of Brand and Content, and lead on thought leadership and campaigns designed to drive demand and brand engagement. As we look to the future, you will help shape the workflows of an AI-native content team and orchestrate a world-class network of freelance designers, videographers, and photographers. Partnering deeply with Demand Gen, Product, Customer Success, and Sales, you will also support the Head of Brand and Content on critical integration workstreams as our group continues to expand through organic growth and M&A. We need an operational engine who can execute at pace and an inspiring cross-functional collaborator to unite our story.

Content planning and delivery

• Own the termly content calendar and deliver against the plan agreed with the Head of Brand and Content
• Generate customer and market insights to inform the content plan, sharing learnings with the team

Content and thought leadership

• Own the editorial calendar across the Suite, producing eBooks, blogs, white papers, case studies, and videos that generate leads and build thought leadership.
• Lead the production of flagship pieces for Arbor and develop equivalents across the other brands.
• Act as the lead writer and editor for the group, turning customer interviews, panels, and internal expertise into credible thought leadership.
• Hold the lead generation target for content marketing, working with Demand Gen on gating, launch sequencing, and nurture.
• Adjust the content mix, with the Head of Brand and Content, based on funnel data.
• Collaborate with Product Marketing to translate product messaging into campaigns that land with the right personas.
• Manage and develop relationships with key partners for campaign and content launches.
• Lead on programming event content.

Brand operations and enablement

• Maintain the brand asset library and apply brand guidelines consistently across content. Handle incoming content and brand requests within the priorities set by the Head of Brand and Content.
• Support the Events and design teams on print and event collateral, briefing suppliers as needed.

Owned Channels and Brand Assets

• Own the Arbor, SAMpeople, and TimeTabler websites, including blog publishing, page builds, content updates, and campaign landing pages.
• Own organic growth and engagement on LinkedIn, for our brands and key people across the team.
• Execute the group SEO and GEO plan set by the Head of Brand and Content, tracking impact on organic and AI-referral traffic.
• Work with the Arbor Community platform to seed thought leadership and increase engagement.
• Partner with the Senior Events Manager on content workstreams for ArborFest, industry conferences, and partner activations, including programme copy, speaker briefings, slides, livestream content, and the downstream content pipeline.
• Maintain digital brand assets with the Product Marketing team as products evolve.

Measurement and reporting

• Report on gated content leads, webinar leads, content downloads, website sessions, AI referrals, and customer webinar attendance.

Ways of working and team leadership

• Use AI-assisted workflows in your own production to work faster and lift quality.
• Manage freelancer and agency relationships, including capacity planning, briefing standards, and quality control.
• Line manage one team member, setting priorities across brand and content projects, conducting regular 1:1s and reviews, and supporting their development within the team.

Requirements

• Multi-brand environment: Has worked in a house of brands, or multi brand environment.
• Brilliant writer and editor: Has written comprehensive, high quality thought-leadership in a competitive market with distinctive points of view.
• Content producer: Has delivered content tied to a measurable pipeline.
• AI-native: Uses AI-assisted approaches to work faster.
• Commercially minded and data-driven: Deep grasp of the marketing funnel, with hands‑on HubSpot, Gainsight, and equivalent platforms.
• Brand custodian: Has maintained brand guidelines and an asset library; comfortable prioritising requests.
• Strong project manager: Runs several concurrent workstreams across content, events, and ad‑hoc requests without dropping the ball.
• Excellent eye for design: Not a designer, but can brief, spot off‑brand work, and direct a freelancer to a better result.
• B2B experience: B2B background (SaaS or EdTech preferred); understands long buying cycles, multiple personas, and brand's role in trust-building.
• Stack: Experience using Canva, Claude, Gemini, Gainsight, HubSpot.

At Arbor, we're on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn't mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day. Our MIS and school management tools are already making a difference in over 13,000 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days. At the heart of our brand is a recognition that the challenges schools face today aren't just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn.

What we offer

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
• Private Dental Insurance with Bupa
• Salary sacrifice Pension provided by Scottish Widows
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Access to services such as Calm and Bippit (financial wellbeing coaching)
• All of our roles champion flexible working and we are happy to discuss what this means to you!
• Social committees that plan team, office and company wide events to bring people together and celebrate success
• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)

We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at [e-mail].

Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice.