Content Executive (Maternity Cover)

Genio; Leeds; Hybrid; GBP 27,000 - 37,000; Full time

Job summary

A dynamic technology company in Leeds is seeking a Content Executive to join their team. The role involves creating compelling content and managing social media to resonate with higher education audiences. Ideal candidates will have strong writing skills, SEO knowledge, and experience with various content tools. The position offers a salary range of £27,000 - £37,000 plus benefits in a hybrid work environment.

Benefits

33 days annual leave

Generous training allowance

Flexible working hours

Full home working setup

Enhanced maternity and paternity leave

Health cash plan

6% employer pension contribution

Qualifications

• Passion for writing and storytelling.
• Experience working with cross-functional teams.
• Understanding of data and metrics to increase awareness.

Responsibilities

• Craft compelling and engaging content that drives conversions.
• Manage social media presence engaging with audiences.
• Work closely with the Commercial team to support priorities.

Skills

Content creation

SEO knowledge

Communication

Social media management

Storytelling

Tools

HubSpot

Canva

InDesign

Hootsuite

SEMRush

Job description

Hi 👋 we’re Genio. We create beautifully simple learning tools that boost knowledge, skills, and confidence.

• We’re a SaaS scale up and one of the fastest growing tech companies in the North.
• There’s 100+ of us around the UK with our HQ in Leeds.
• Our software is award-winning and used by 100,000s of students at over 1000 universities & colleges worldwide.
• We’re growing so we can achieve our mission to support 1 million students to become better learners by 2026.

Join our team as a Content Executive!

We are looking for an enthusiastic and creative Content Executive to join our growing Content team, on a 12-month fixed term contract. You’ll support the Commercial function here at Genio to generate, repurpose and transform content, creating high quality formats and mediums that resonate with our target, higher education audiences.

You will also be encouraged to experiment with new and existing channels to find the best way to deliver our message, enabling Genio to become the ‘go to resource’ for thought leadership content for people looking to make learning quicker and easier for everyone!

Genio's Marketing team is made up of four areas: Content (that's where you'd come in!), Demand Generation, Customer Marketing and Learner Marketing.

You'd join a team of four including Genio’s Content Manager (Jacob - your line Manager), Jason (Website Lead), Phoebe (Content Executive and due to go off on Maternity leave!) and Box (Graphic Designer).

What you’ll be doing:

🖋️ Crafting compelling copy: A confident writer, able to understand our in‑house tone of voice to create and repurpose compelling and engaging content that ultimately leads to conversions. You’ll also understand SEO and AEO principles, understanding how different channels work for our audience with the ability to tailor your message to the medium.

🤝 Leveraging a community: You’ll work cross functionally to source and scope unique user stories within our community and leverage this collateral to bring real life examples to specific personas.

🗓️ Stakeholder Management: You will work closely with the wider Commercial team, understanding priorities alongside our editorial calendar. You’ll also keep a top of internal developments allowing you to support and enable revenue teams as well as position Genio in the best way.

📱 Social media: Be able to curate engaging content across our social channels, managing our online presence including engaging with Genio’s audience. You’ll also be confident in understanding our key metrics and drive our messaging backed by data.

📈 Keeping ahead of the curve: You’ll have your finger on the pulse of the latest industry trends, thinking outside the box and feedback on new ideas to be implemented. You’ll also understand how to leverage the latest AI technologies to increase our reach and create efficiencies within your role!

About you:

• Expertise in multiple social media platforms, with the skill to match platform to message and content (ie TikTok, Instagram).
• A passion for writing and a flair for storytelling using real life stories to target a variety of persona’s, from learners to educators.
• Confident repurposing content using brand guidelines and company tone of voice.
• Excellent communication and interpersonal skills with experience working across a cross functional team.
• SEO knowledge with an understanding of how to work with data and metrics to increase brand awareness and revenue.
• Experience working with HubSpot, Canva, InDesign, Hootsuite would be desirable and experience of SEO tools such as SEMRush and GPT tools such as Gemini would be a bonus!

💰Salary and benefits:

£27,000 - £37,000 dependent upon experience

🏖️ 33 days annual leave (Inclusive of bank holidays)

🎄 3 gifted days off at Christmas

💰 EMI Share Options Scheme

🎓 Generous individual learning and training allowance

⌚ Truly flexible hours to suit when you work best

💻 Full home working set up and beautiful collaborative office space

🚗 Free Leeds City Centre office parking

🌴 Nomad working policy with family travel insurance

🍼 Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

🤍 Health cash plan (from glasses to massages)

💸 6% employer pension contribution

Location:

We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. We typically operate a hybrid way of working, however some of our roles support remote working within the UK, if you live more than 50 miles from the office.

Please note, for this role, we would ask you to travel to our Leeds office on a monthly basis to fulfil content creation duties. All travel costs will be funded by Genio for remote employees.

We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to [e-mail]

💡 What to expect next:

We’ll review your application and provide a response within 1 week. Even if it’s not the news you’d hoped for, we appreciate it’s good to know either way.

If we invite you to meet with us for interview, here’s an overview of what the process will look like:

1. Screening interview with someone in our Recruitment team (30 minutes).
2. First stage interview with Jacob and Phoebe (1 hour).
3. Final stage interview which includes a 1 hour culture and values interview, plus a 30 minute task. You will be meeting with Jacob and Tate (Head of Marketing).

Please note that your application should include some examples of your work or portfolio that represents you best for us to review. The content included should be at least 80% your own work.

Ahead of your interview you will receive a confirmation email outlining who you’ll be meeting and when, anything you’ll need to prepare in advance and any resources we think you might find helpful.

👀 Interested in learning more about a career at Genio?

Here are a few further resources:

About Genio

Working at Genio Blog

The Genio Study Tools

💌 Not quite the right role for you however you’d love to be a part of Genio’s journey?

Let’s connect! Reach out to [e-mail] and we’ll add you to our network, to keep you updated with any future opportunities we think you might be interested in.

📄 Applicant Privacy Notice

We think it’s important that you understand how we use and handle your personal information, so here’s a link to our privacy notice. By submitting your application, you’re confirming that you’ve read and understood this notice.

About Us

At Genio we envision a world where every person has the tools and confidence to expand what’s possible through learning. We believe this happens when you equip, empower and encourage learners with courses to develop study skills, and tools that put knowledge into action, unlocking better learning.

We think carefully about how people learn, and we're equally thoughtful about how we work. We seek meaningful impact at scale by helping individuals unlock more of their potential and by learning continuously ourselves.

If you're driven by empowering individuals to reach their full potential through learning, you could be exactly who we're looking for. Check out our live roles below.