Content Editor - North American Markets

Legend; City Of London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading digital marketing firm in the UK is seeking a Content Editor to craft and optimise engaging content for a new social casino brand. This role involves collaboration with SEO teams, managing editorial quality, and ensuring compliance with brand standards. Ideal candidates will have a strong background in content editing and a focus on commercial content production. This position offers an exciting opportunity to contribute to a fast-paced environment enhancing user engagement.

Qualifications

• Proven experience editing and refining digital content.
• Skilled at producing and editing conversion-driven content.
• Detail-oriented, with a commitment to accuracy and compliance.

Responsibilities

• Review, proofread, and edit content ensuring consistency.
• Collaborate with the SEO team to optimise key landing pages.
• Develop briefs for writers based on keyword data and analysis.
• Manage updates to high-value commercial pages.
• Partner with teams to implement on-page changes.
• Track content performance and identify optimisation opportunities.
• Maintain documentation and manage content requests.

Skills

Editorial Expertise

Commercial Content Focus

Quality Assurance & Compliance

Collaboration & Communication

Time Management

Job description

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 550 Legends and counting, we’re helping companies turbocharge their brand growth in over 22 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Content Editor, reporting directly to our Global Head of SEO & Digital PR. We're looking for a Content Editor to craft and optimise high-impact, commercially driven content that fuels growth for a brand new operator within the social casino space.

This role ensures that every page - from acquisition funnels and promotional landing pages to product explainers and evergreen features - is strategically structured, engaging, and aligned with SEO and performance goals.

What you'll do

• Content Editing & Quality Assurance – Review, proofread, and edit commercial and informational content to ensure consistency in tone, style, and brand voice. Guarantee all published content aligns with editorial guidelines, SEO standards, and market regulations.
• Content Creation & Optimisation – Collaborate with the SEO team to produce and optimise content for key landing pages, promotional campaigns, and product explainers. Craft clear, persuasive copy that enhances visibility, engagement, and conversion across the site.
• Briefing & Writer Management – Develop detailed briefs for freelance or in-house writers based on keyword data, competitor analysis, and content gaps. Review and refine returned drafts, ensuring each piece meets quality, compliance, and performance requirements.
• Commercial Content Maintenance (BAU) – Manage ongoing updates to high-value commercial pages, ensuring content remains fresh, accurate, and compliant.
• Cross-Functional Collaboration – Partner with SEO, Design, Product, and Engineering teams to implement on-page changes, test new formats, and support product launches. Create and manage JIRA tickets for technical and visual content updates.
• Performance Monitoring & Improvement – Track content performance using SEO and analytics tools. Use insights to identify optimisation opportunities, improve rankings, and refine future briefs.
• Administrative & Editorial Support – Maintain shared documentation, manage incoming content requests, and contribute to editorial process improvements that streamline production and delivery.

About you

• Editorial Expertise - Proven experience editing and refining digital content, ideally within the casino, gaming, or entertainment space, with a strong eye for structure, clarity, and tone.
• Commercial Content Focus - Skilled at producing and editing conversion-driven content for high-value landing pages, promotions, and acquisition funnels within competitive online markets.
• Quality Assurance & Compliance - Detail-oriented, with a commitment to accuracy, fact-checking, and ensuring content meets regulatory and brand compliance standards in a dynamic iGaming environment.
• Collaboration & Communication - Works effectively with SEO, Product, Design, and Commercial teams to ensure deadlines are met and campaigns are cohesive.
• Time Management & Delivery - Thrives under deadlines and can manage multiple projects simultaneously while maintaining editorial quality and consistency.

The Process

1st: Initial Chat with Talent Partner (30 minute video interview via Zoom)

2nd: Interview with 2 of our Content Editors (1 hour video via Zoom)

3rd: Take home task and presentation - you will be given 3-5 days to complete the task before presenting it back to our Global Head of SEO and SEO specialist (1 hour video via Zoom)

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we'll do all we can to support you.