Content Editor B2B

Bauer Media Group; Peterborough; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A media organization is seeking a skilled Content Editor for Digital in Peterborough. This hybrid role involves writing insightful articles for Fleet News and AM websites while managing social media content for events. Candidates should possess excellent writing and SEO skills, with an ability to engage audiences effectively. Strong communication skills and time management are essential in this dynamic role that also involves attending industry events and reviewing launches.

Qualifications

• Must have excellent writing skills to produce engaging content.
• Highly organised with good time management abilities.
• Proficient in SEO to enhance content visibility.

Responsibilities

• Write news articles and social media content for Fleet News and AM websites.
• Promote content on social media and manage audience engagement.
• Attend and review new car and van launches and events.

Skills

Excellent writing skills

Highly organised with good time management

Skilled in SEO

Social media experience

Excellent communication skills

Ability to work flexibly

Keen attention to detail

Team player

Job description

The Focus of the Role

As the Content Editor for Digital, you will be in a dual role incorporating both website content creation and events content. Your primary function is to write relevant and insightful news for the Fleet News and AM websites, working closely with the section editors.

All content must meet the brand proposition and audience needs, with a clear focus on the insight and analysis behind the headlines.

You are also responsible for writing website and social media content to promote key Fleet News and AM events to delegates, working closely with the Editors, events team and external events marketing agency.

Part of this role will also include attending car/van media launches as required, writing review content for the website.

This is a hybrid role that comes with working from our Peterborough office 1 day per week (Monday) and the rest working from home.

Key Responsibilities

• Writing news with headlines, photos, pic captions and abstracts for Fleet News and AM.
• Uploading articles to brand websites, following SEO, links and meta best practice.
• Acting as a bastion of best practice for SEO, liaising with the internal SEO team and head of digital.
• Promote content on social media, maximizing the number of people who engage with the articles.
• Write event editorial communications for websites and social media.
• Contribution to editorial discussions on content and brand planning.
• Analyse traffic stats to determine the vital content to engage the primary audience.
• Attending and reviewing new car and van launches
• Feature contribution to major reports – e.g. Fleet200, FN50, FN Awards, AM Awards, AM100
• Attending industry events – both internal (e.g. Fleet News Awards, Automotive Management Live) and external as required.
• Networking with primary audiences and building contacts
• Supporting the commercial team where required, e.g. client meetings

What You’ll Bring

• Excellent writing skills
• Highly organised with good time management
• Skilled in SEO
• Social media experience
• Excellent communication skills and the ability to build long-term relationships
• Keen attention to detail
• Ability to work flexibly and manage multiple tasks
• A good team player but able to work on own initiative

Closing Date: Sunday 25th January