Content & Digital Sponsorship Executive.

Product Marketing Alliance; Greater London; Hybrid; GBP 32,000 - 60,000; Full time

Benefits offered by this job

34 days holiday

Flexible working hours

Remote or hybrid UK

WFH equipment budget

Private medical insurance

Life insurance

Therapy & coaching

Job summary

Product Marketing Alliance in London seeks a Digital & Advertising Sponsorship Executive to connect top B2B brands with our engaged professional communities through digital sponsorship and demand generation initiatives.

You will craft programs across webinars, content, and lead-gen activities, building client relationships and driving revenue in a fast-paced, commercial environment. Hybrid or remote UK work options available.

Qualifications

• Proven ability to prospect and develop relationships with enterprise customers.
• Track record of hunting and closing net-new business.
• Comfort with tough targets and exceeding them.
• Ability to experiment with tactics and adapt to trends.
• Ownership mindset from day one, with strong planning skills.

Responsibilities

• Drive Digital Growth: own and grow pipeline across sponsorship and advertising channels, prospect and close deals.
• Package and sell advertising across high-traffic sites and platforms.
• Maintain pipeline discipline, forecast accurately, and hit sales targets.
• Partner with clients to understand goals and build measurable solutions.
• Identify trends in SaaS, martech, AI, and digital education to create opportunities.

Skills

Prospecting

Relationship building

Closing deals

Goal oriented

Strategic thinking

Tools

Asana

Job description

The Company

When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all.

We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.

Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1-2-1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.

The Role

As a Digital & Advertising Sponsorship Executive, you’ll play a key role in connecting leading B2B brands with our highly engaged professional communities through impactful digital B2B demand generation, data, media services, online display advertising and influencer campaigns

From webinars and custom content, to virtual roundtables and lead generation programs, you’ll craft solutions that deliver genuine value and measurable ROI. This is a hands-on, commercially focused role for someone who thrives on building client relationships, solving problems creatively, and driving revenue.

You’ll join a fast-paced, supportive team with strong growth potential. This is a hands-on commercial role perfect for someone eager to accelerate their career in digital media sales, advertising partnerships, and influencer marketing.

Key Responsibilities:

• Drive Digital Growth: Own and grow your pipeline across digital sponsorship and advertising channels (including website placements, newsletter sponsorships, influencer programs & campaigns, and lead-gen content like webinars and white papers). Prospect, pitch, and close deals across both net-new and existing accounts.

• Advertisement Focus: Package and sell advertising opportunities across our high-traffic websites, membership platforms, and digital communities, leveraging organic engagement and deep audience trust.

• Revenue Performance: Consistently meet and exceed sales targets by maintaining strong pipeline discipline, accurate forecasting, and a results-driven mindset.

• Advisor approach: Partner with clients to understand their goals and build solutions that drive measurable impact. Understand their business challenges, recommend tailored solutions, and feed insight back into our product and content roadmap.

• Market Insight & Opportunity Creation: Stay ahead of trends within the SaaS, martech, AI, and digital education spaces. Identify new commercial opportunities and proactively propose ideas to capitalise on them.

Requirements
If the below sounds like you, we’d love to hear from you:

• You have a deep understanding and proven track record of prospecting and developing strong relationships with enterprise customers (18 months + experience preferred)

• You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business

• Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them

• Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results

• You want ownership in your role from the beginning and ready to level up.

• You expertly balance and prioritise your daily to-do’s, as well as your short-term and long-term planning

• Experience with Asana or project management tools a plus (desirable)

Location: This role can be either Hybrid in our London office or completely remote across the UK (not abroad).

Salary: Base Salary range £32K - £38K (*Based on previous experience) - OTE £60K+

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Benefits

Time off & flexibility

• 34 days’ paid holiday including UK Bank holidays and a day off on your birthday

• Flexible working hours : our core hours are 10am–4:30pm, with the flexibility to structure your working day between 8am and 8pm around when you work best

• Work from where works for you : choose to work remotely within the UK or hybrid from our London office. Our office is always open to the wider team whenever you fancy coming in

• WFH Kit: a comprehensive tech setup, plus a dedicated WFH equipment budget

• A well-stocked office : snacks, drinks and fresh fruit available in our London office

Health & wellbeing

• Private Medical and Dental Insurance with Bupa

• Life Insurance: cover worth 4x your annual salary

• On-demand therapy & coaching : company sponsored access to therapy and career coaching through Spill

• Wellness perks : discounts on gym memberships, fitness and wellness classes

• Cycle to Work & Workplace Nursery schemes

• Perks at Work : access to a wide range of corporate discounts

• Monthly flexible benefits allowance through ThanksBen (£50/month in year one, £100/month in year two and £165/month from year three), giving you extra flexibility to spend on the benefits that matter most to you

Learning & development

• A growing personal L&D budget (starting at £500 per year and increasing with tenure to £3,000 per year)

• Dedicated L&D or volunteering time : one paid day every quarter to invest in your development or support a cause you care about.

• Unlimited access to our internal Academy : including courses, learning resources and professional certifications