Content Designer - Public Sector

IBM; Hursley, Leicester, Greater London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading technology company is seeking a Content Designer for the public sector to enhance user experiences. You will collaborate with diverse teams and create content strategies while engaging in workshops with clients. The ideal candidate has a Bachelor's degree in Design or a related field and relevant experience in content design and user research. This hybrid role offers the flexibility to work from home 4 days a week based on project requirements.

Benefits

Training opportunities

Promotion opportunities

Flexible working approaches

Private medical coverage

Employee Assistance Programme

Qualifications

• Experience leading content design through GDS process.
• Ability to review content at all stages of user journey.
• Basic understanding of service design principles.

Responsibilities

• Collaborate with colleagues to plan workshops with clients.
• Produce user journeys and service blueprints.
• Define key UX measurements to track positive outcomes.

Skills

Excellent communication

Teamwork

User research methods

Adaptability

Education

Bachelor's degree in Design or related field

Tools

Sketch

Figma

Adobe XD

Job description

About the role

At IBM CIC, we provide technical and industry expertise to a wide range of public and private sector clients in the UK.

A career in IBM CIC means you’ll have the opportunity to work with leading professionals across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. You will get the chance to deliver effective solutions, driving meaningful business change for our clients, using some of the latest technology platforms.

Curiosity and a constant quest for knowledge serve as the foundation to success here. You’ll be encouraged and supported to constantly reinvent yourself, focusing on skills in demand in an ever changing market. You’ll be working with diverse teams, coming up with creative solutions which impact a wide network of clients, who may be at their site or one of our CIC or IBM locations. Our culture of evolution centres on long‑term career growth and development opportunities in an environment that embraces your unique skills and experience.

What we offer

• Many training opportunities from classroom to e‑learning, mentoring and coaching programs and the chance to gain industry recognised certifications.
• Regular and frequent promotion opportunities to ensure you can drive and develop your career with us.
• Feedback and checkpoints throughout the year.
• Diversity & Inclusion as an essential and authentic component of our culture through our policies and process as well as our Employee Champion teams and support networks.
• A culture where your ideas for growth and innovation are always welcome.
• Internal recognition programs for peer‑to‑peer appreciation as well as from manager to employees.
• Tools and policies to support your work‑life balance from flexible working approaches, sabbatical programmes, paid paternity leave, maternity leave and an innovative maternity returners scheme.
• More traditional benefits, such as 25 days holiday (in addition to public holidays), private medical, dental & optical cover, online shopping discounts, an Employee Assistance Programme, life assurance and a group personal pension plan of an additional 5 % of your base salary paid by us monthly to save for your future.

Responsibilities

• Collaborate with and assist colleagues to plan and run workshops with clients to gain a collective understanding of the end‑to‑end, front‑to‑back service experience.
• Collaborate with user research colleagues to demonstrate and communicate insights from research to stakeholders, informing strategic initiatives and the wider roadmap.
• Facilitate collective understanding of the end‑to‑end, front‑to‑back experience by mapping the orchestration of events at the intersection of technology, business and design.
• Produce artefacts such as user journeys, service blueprints, experience maps and lo‑fi concept designs, to strategically frame problems and opportunities.
• Produce prototypes using a variety of methods, choosing the most appropriate one for a given scenario.
• Define key UX and organisational measurements to track and prove the initiative delivers positive outcomes for both users and the business.
• Don't miss this opportunity to grow and excel in a supportive and inclusive work environment. Apply now and become a driving force behind our organisation's success!

Required Education

None

Preferred Education

Bachelor's Degree

Required technical and professional expertise

• Lead the team in content design through the GDS process from discovery through to Live.
• Creating, evaluating, updating and reviewing content at all stages of the end‑to‑end user journey.
• Ensure appropriate content is shown to a user in the right place and in the best format.
• Ensure tone and content aligns with GDS standards.
• Support Playbacks every fortnight in order to keep stakeholders abreast of progress.
• Actively participate in craft communities sharing IBM best practices and thought leadership.
• Basic understanding of service design principles and methodologies.
• Excellent communication and interpersonal skills.
• Ability to work well in a team and adapt to changing priorities.
• Bachelor's degree in Design, Human‑Computer Interaction, or a related field.

Preferred technical and professional experience

• Experience with user research methods and tools.
• Familiarity with service design frameworks (e.g., Double Diamond, Service Design Network).
• Knowledge of UX design principles and practices.
• Experience with visual design tools (e.g., Sketch, Figma, Adobe XD).
• Passion for service design and continuous improvement.

Qualifications & Eligibility

As an equal opportunities employer, we welcome applications from individuals of all backgrounds. However, for you to be eligible for this role, you must have the valid right to work in the UK. Unfortunately, we do not offer visa sponsorship and have no future plans to do so. You must be a resident in the UK and have been living continuously in the UK for the last five years. You must be able to hold or gain a UK government security clearance.

Equal Employment Opportunity Statement

IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Job Title

Content Designer – Public Sector

Job ID

72071

Location

Hampshire, London, City of, Leicester, United Kingdom

Work Arrangement

Hybrid – Up to 80% or 4 days a week (home on weekends – based on project requirements)

Employment type

Regular – Professional