Content Designer - Growth

Cleo; United Kingdom; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading fintech company is seeking a Content Designer for growth initiatives. You will craft and test viral content, collaborate with cross-functional teams, and work on innovative chat experiences. The ideal candidate has a degree related to communications and a passion for user-centric writing. This full-time position offers competitive compensation and the opportunity to shape global expansion through creative content strategies.

Benefits

Competitive compensation package

Flexible working arrangements

25 days annual leave plus public holidays

Private medical insurance

Equity top-ups

Qualifications

• Passionate writer interested in user-centred products.
• Desire to learn about new technologies.
• Collaborative team approach to writing.

Responsibilities

• Collaborating with cross-functional teams to create products.
• Designing content for conversational flows.
• Analyzing user needs to enhance understanding.

Skills

Strong mentorship and team collaboration skills

Exceptional communication skills

Ability to adapt writing styles

Strong proofreading and editing skills

Content Design expertise

Education

Degree in English, Linguistics, Communications, Psychology, Business, or Tech

Job description

Join to apply for the Content Designer - Growth role at Cleo

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper‑intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast‑growing unicorn with over $200 million in ARR and growing over 2× year‑over‑year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

About The Role

A chat‑first product, Cleo is right on the cutting edge of AI design, creating brand new technologies to capitalise on the remarkable recent advancements in this space. At Cleo, this often means (but is not limited to) creating chat experiences and growth experiments that turn user insight into impact — designing content that meets real people where they are, strategically motivates action, and delivers value for both our users and the business.

We are currently looking for someone to join the Growth Virality Squad where you will be responsible for crafting and testing viral content to explore what drives engagement for our customers. You will be part of designing and running tests that directly impact growth and drive measurable results for Cleo. You’ll have the freedom to innovate, diversify existing campaigns, and help shape Cleo’s global expansion by building and optimising channels across new markets!

Key Responsibilities

• Collaborating with product designers, researchers, analysts, and developers to create products that improve how people manage their money.
• Designing content for new conversational flows—whether that’s jokes for modes like roast and hype or creating financial insights to help people budget better or spend more wisely.
• Gathering and creating data to help train our large language model on Cleo’s distinct tone of voice.
• Analysing user asks to improve Cleo’s understanding of their questions and needs.
• Coordinating with researchers and product designers to identify limitations of our current tooling and helping to improve them.

Attributes

• Strong mentorship and team collaboration skills—you actively share best practices and help junior members grow.
• The confidence to champion your work and persuade stakeholders on UX writing decisions while knowing when to compromise.
• Exceptional communication skills—you can clearly articulate problems and solutions and give/receive constructive feedback effectively.

Experience

• A degree in an area related to English, Linguistics, Communications, Psychology, Business, Tech, etc.
• A passionate writer, with an interest in writing for user‑centred products.
• A desire to learn—this is a varied role working closely with data scientists and AI, so an interest in new technologies is really important, though training will be provided.
• A collaborative approach to writing – at least once a week we get together as a team to throw ideas out and try and write lines for the app.
• An ability to adapt to different writing styles, voices and mediums.
• Strong proofreading and editing skills.
• Content Expertise: You’re a Content Design expert with a portfolio that demonstrates a mastery of writing for digital experiences.
• Tone and Voice: You know the Cleo tone of voice so well, it’s second nature. You understand the nuances of US audiences and can adapt language to resonate effectively.
• Technical Know‑How: You’re confident using design language and terminology.
• Strategic Thinking: You align Content Design with company OKRs and proactively connect your decisions to Cleo’s broader strategic goals.
• Data‑Driven: You use evidence, data, and research to inform your writing decisions.

What You Get

• A competitive compensation package (base + equity) with bi‑annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest‑growing tech startups, backed by top VC firms, Balderton & EQT Ventures.
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work.
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

Other Benefits

• Company‑wide performance reviews every 6 months.
• Generous pay increases for high‑performing team members.
• Equity top‑ups for team members getting promoted.
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
• 6 % employer‑matched pension in the UK.
• Private Medical Insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in‑person.
• We’ll pay for your OpenAI subscription.
• Online mental health support via Spill.
• Workplace Nursery Scheme.
• And many more!

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio‑economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

Download The Test Flight

App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing, Public Relations, and Writing/Editing