Content Designer (12-Month FTC)

Lloyds Banking Group; City of Westminster; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading financial services provider is seeking a Content Expert to enhance digital experiences. This role involves creating engaging and accessible content, developing empathy for users, and strategically evolving conversations across various channels. Candidates should have experience in UX writing and be comfortable managing stakeholders. The company values diversity and welcomes applications from all backgrounds. This position offers a chance to work in a collaborative, agile environment and influence user experiences significantly.

Benefits

Generous pension contribution

Annual performance-related bonus

Share schemes

Discounted shopping

30 days' holiday plus bank holidays

Wellbeing initiatives and parental leave policies

Qualifications

• Experience as a UX writer, conversation designer, or content designer.
• Familiarity working in financial services is preferred.
• Confidence in writing concise, clear copy for different channels.

Responsibilities

• Create engaging, readable content for digital experiences.
• Develop genuine empathy for customer needs and challenges.
• Think strategically about evolving conversations with customers.

Skills

UX writing

Content design

Stakeholder management

Adaptability in writing

Collaborative mindset

Tools

Figma

Job description

Overview

We're looking for someone to help bring our digital experiences to life. You'll be the expert on the copy, tone and personality of apps and websites our customers rely on every single day. Within this team, you'll combine research and insights with clear people‑focused language to refine and develop conversations with customers to help them do what they need to do. You'll be comfortable giving and receiving feedback to key internal customers across the business, and will work closely with product teams to create success metrics.

Responsibilities

• Create engaging, readable, accessible content that gives our customers great digital experiences.
• Develop genuine empathy for people, understanding their needs, aspirations and challenges.
• Take ownership as the content expert in an agile environment.
• Think strategically about how our conversations can evolve, and spot opportunities for where they link into other experiences.
• Share expertise to help shape the overall design approach.
• Provide consistency in the way we have conversations with customers across topics and touch points.
• Promote and demonstrate how effective writing helps customers.

Qualifications

• Experience as a UX writer, conversation designer, or content designer.
• Familiarity working in a complex landscape – ideally financial services.
• A collaborative mindset ready to be a part of a busy multi‑disciplinary team.
• Flexibility in writing on‑brand content in multiple tones of voice.
• Confidence in writing concise, clear and consistent copy for different channels.
• The ability to influence and manage multiple stakeholders across product, risk, legal and branding teams.
• Experience using and collaborating in design platforms, such as Figma.

Benefits

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Lloyds Banking Group is the UK's leading bank with over 30m customers and its biggest digital bank. We are committed to building a workforce which reflects the diversity of the customers and communities we serve. We welcome applications from under‑represented groups and are disability confident.