Content Designer

Vitality; City Of London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading UK insurance company is seeking a Content Designer to enhance the UK Product journey, including the Member App and Memberzone. This full-time role offers hybrid working with two days in the office. Ideal candidates will have a degree or equivalent, strong digital skills, and experience in content management. Attractive benefits include a bonus scheme and comprehensive health insurance.

Benefits

Bonus Schemes

Pension plan up to 12%

Health insurance

Life Assurance

Qualifications

• Experience designing content for mobile and web.
• Proven track record of creating user-focused content.
• Excellent communication skills with stakeholders.

Responsibilities

• Develop and review content across user journeys.
• Craft user-focused content that meets business objectives.
• Collaborate with UX and product teams.

Skills

User research journey mapping

Cross-functional collaboration

Content management systems (Sitecore)

Digital analytics

Content optimisation

Education

Degree level education or equivalent

Tools

Sitecore CMS

Job description

Team UK Product

Working Pattern - Hybrid 2 days per week in any of the Vitality Offices (Bournemouth, London or Stockport). Full‑time hours. We are happy to discuss flexible working!

Top 3 skills needed for this role

• Ability to create clear accessible content using user research journey mapping and UX principles
• Skilled in working cross‑functionally with product UX and business teams
• Proficient in content management systems (e.g. Sitecore), digital analytics and content optimisation for web and native apps

What this role is all about

As a Content Designer you will play a key role in shaping the UK Product journey which includes the UK Member App and the web‑based Memberzone. You will be responsible for developing, updating and reviewing content across end‑to‑end user journeys informed by data and research from both internal and external sources. Working closely with business stakeholders and a cross‑functional team of product and UX professionals you will craft content that delivers seamless, user‑focused experiences while meeting business objectives.

Key Actions

• Design clear user‑focused content that simplifies complex processes and works seamlessly across digital channels
• Use research and data to understand user needs, identify content gaps and create intuitive user journeys
• Build and manage content experiences using tools such as Sitecore CMS
• Collaborate with Product Owners, UX and Content Designers to maintain consistent standards and governance
• Ensure all content is accurate, accessible, on‑brand and regularly reviewed
• Write and edit engaging copy and create content briefs to deliver the best possible user experience

What do you need to thrive

• Educated to a degree level or equivalent
• Digital specialist with a proven track record working in native apps and web
• Experience designing content for members/consumers
• Awareness of user journey mapping and user story writing
• Experience of UX accessible writing and content design for digital channels
• Experience editing and publishing in Sitecore content management system
• Strong understanding of digital analytics and conversion rate optimisation processes
• Excellent written and verbal communication skills with business and technical stakeholders at all levels

So what's in it for you

• Bonus Schemes – a bonus that regularly rewards you for your performance
• A pension of up to 12%; we will match your contributions up to 6% of your salary
• Our award‑winning Vitality health insurance with its own set of rewards and benefits
• Life Assurance – four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!

What we promise you

• Help you to be the healthiest you've ever been.
• Create an environment that embraces you as you are and enables you to be your best self.
• Give you flexibility on how, where and when you work.
• Help you advance your career by playing to your strengths.
• Give you a voice to help our business grow and make Vitality a great place to be.
• Give you the space to try, fail and learn.
• Provide a healthy balance of challenge and support.
• Recognise and reward you with a competitive salary and amazing benefits.
• Be there for you when you need us.
• Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong and are supported to be happy and healthy.

About Us

We're really excited to announce that we have recently been awarded Top 10 Best Places To Work in The Sunday Times Awards 2024!

Vitality is a multi‑award‑winning UK insurance brand here to make the world a healthier, happier place.

We've been a purpose and values‑driven business from day one – long before it became fashionable. Our core purpose is to make people healthier and protect their lives. Vitality pioneered shared‑value insurance. We incentivise people to live healthier longer lives; they benefit our business and society. We're successful because we attract, develop and retain the best people and because we care.

Plus you get to join our 1.7 million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Ready to find out if we're the right fit for you? We can't wait.

Diversity & Inclusion

At Vitality we're committed to diversity and inclusion because it's good for our employees, our business and society. We welcome applications from individuals of all backgrounds, experiences and perspectives.

Vitality's approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. Healthy people also need a healthy environment. To learn more please visit our Careers page.

⚡ #LI-Hybrid

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested please submit your application as soon as possible.