Content Creator Apprenticeship - Level 3 - BBC Introducing - Liverpool

BBC; Liverpool; On-site; GBP 22,000 - 27,000; Full time

Job summary

BBC Introducing in Liverpool is offering a Fixed-Term Apprenticeship (Full-time) for 15 months as a Content Creator. You will learn on the job, gaining hands-on experience in planning, producing and editing audio, video and written content for multiple platforms while working toward a Level 3 apprenticeship qualification.

Applicants should be non-graduates and must meet eligibility criteria, with travel to in-person learning blocks as required.

Qualifications

• Passion for creating engaging content across platforms.
• Ability to research and develop storytelling ideas.
• Willingness to learn and apply on-the-job training.
• Strong organisation and ability to work under pressure.

Responsibilities

• Create trusted, high‑quality content for BBC audiences.
• Develop storytelling by researching, writing, producing and editing.
• Create content for social media and monitor audience trends.
• Identify opportunities for short clips, behind-the-scenes moments, and talent‑led features.
• Learn from experienced teams and contribute to BBC Introducing projects.

Skills

Creative ideas

Audience research

Video/audio editing

Social media savvy

Communication

Job description

Contract Type: Fixed-Term Apprenticeship, Full-time for 15 months
Department: BBC Introducing
Location: Liverpool - Radio Merseyside
Salary: £24,650

COULD A BBC APPRENTICESHIP BE THE NEXT ROLE FOR YOU?

Join us as an apprentice at the BBC to give yourself the opportunity to kick‑start your career in a job you'll love. We're committed to your skills and talent development. You'll learn on‑the‑job, developing your knowledge and skills in an area that interests you, whilst working towards your apprenticeship qualification with one of our learning providers.

WHY JOIN THIS SCHEME?

The Content Creator apprenticeship is designed to equip you with the skills to create engaging, impactful content across a range of platforms. You'll learn how to plan and develop creative ideas, research target audiences, and produce audio, visual and written content suitable for different channels.

This hands‑on, immersive programme combines practical workshops, interactive sessions, assignments and collaborative group projects. You'll gain experience in creating, recording and editing video and audio content, while developing your planning, presentation and pitching skills. The scheme also provides a foundation in photography and imaging, social media and search engine optimisation (SEO), and website creation, giving you a broad understanding of modern digital content production.

Want to find out more?

Watch recordings from our webinar series on our Life at the BBC YouTube playlist to learn more about this scheme and other opportunities we offer, and hear from current apprentices about their experiences.

WHY JOIN THE TEAM?

BBC Introducing supports exciting new music from across the UK. Working within BBC Radio Merseyside, you'll listen to new music, carry out research, edit audio, support programme teams, create content and may help deliver live events and sessions. We're looking for someone really passionate about music and radio. You'll need to be organised, creative and confident working under pressure in a busy, fast‑moving broadcasting environment. You must live in the area you're applying for.

Your Key Responsibilities And Impact

• Play a part in creating trusted, high‑quality content for BBC audiences.
• Grow your storytelling skills through hands‑on experience researching, writing, producing and editing content on a range of subjects.
• Develop your digital content skills by monitoring audience trends and creating content for social media platforms, including selecting and editing clips from programmes for use on social media platforms.
• Spot opportunities for digital content, including short clips, behind‑the‑scenes moments, interviews and talent‑led extras.
• Learn from experienced professionals, collaborate with expert teams and develop your career at the world’s largest public service broadcaster.

You'll study for your industry recognised apprenticeship qualification, learning both on and off the job. This means that as well as learning on your placement at the BBC, you'll also attend learning blocks (up to a week at a time) with our learning provider, working towards an industry recognised apprenticeship qualification - Level 3 Content Creator.

Learning blocks will be a mixture of in‑person and virtual delivery, including attending instructor‑led workships, tutorial sessions, presentations and group work.

For more information on what you will study during the scheme, please see the Content Creator apprenticeship standard.

As part of the programme, you will be required to travel to attend in‑person learning blocks and other apprenticeship‑related activities where necessary.

Your Skills And Eligibility

We're interested in your passion for working at the BBC and your enthusiasm for delivering world‑class content and operational excellence to our audiences. We're not focused on your qualifications; instead, we look for potential and offer you the opportunity to apply your transferable strengths and experience to work in different ways.

Skills

• Bring fresh, creative ideas for engaging and reaching new audiences.
• A genuine consumer of content who follows what is happening across platforms like TikTok, YouTube and Instagram.
• Adaptable and versatile, able to switch between serious, issue‑based content and fun, high‑energy entertainment.
• A collaborative team player who is organised, motivated, adaptable and thrive in a fast‑paced environment.
• Passionate about your own self‑development, showing the discipline and commitment required to complete the apprenticeship.

This scheme is aimed at non‑graduates. If you have a degree and you're interested in similar roles at the BBC, we recommend applying for jobs at the BBC careers site or having a look at our other apprenticeship schemes.

ELIGIBILITY CRITERIA

• Be 18 years old or over by the time the apprenticeship begins in September 2027.
• Have lived in the UK continuously for the last three years prior to the start of the apprenticeship.
• Be legally eligible to work full‑time in the UK for the entire duration of the apprenticeship.
• Not currently be enrolled in another apprenticeship programme, whether with the BBC or another organisation.
• No prior learning is required to apply.
• If you already have relevant experience or qualifications, your individual learning plan may be adjusted to reflect this – meaning you could complete your apprenticeship in less time.

For candidates under the age of 19 years at 8th September 2027: To complete the apprenticeship, you must have achieved Maths and English GCSE at Grade 4/C or above or National 5 (Scotland) at C or Functional Skills Level 2 or equivalent qualification. If you have not achieved these qualifications by the start of your apprenticeship, you will be required to achieve Functional Skills Level 2 before the end of your apprenticeship when you take your end‑point assessment.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Our apprenticeship roles are also subject to you having the require qualifications that we have deemed to be necessary for your role and the requirement of the training provider for your scheme. The offer would be subject to you undergoing and meeting the requirements of a skill scan process with the BBC nominated training provider to determine your eligibility.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

We are unable to accept applications via CV and only applications made online will be considered.