Content Creator

The Canadian Automobile Academy, Inc.; Peterborough; Hybrid; GBP 43,000; Full time

Job summary

A leading training organization in the United Kingdom is looking for a dedicated Content Creator who will develop engaging content that supports training and skill development in the construction sector. The ideal candidate will have exceptional writing skills, a degree in a related field, and a strong understanding of digital content optimization. This permanent role is based in Peterborough and offers a hybrid working model.

Benefits

Free onsite parking

25 days holiday + bank holidays + 3 days Christmas shutdown

Generous pension scheme

Life assurance (4x salary)

2 paid volunteering days per year

24/7 GP Services

Professional development & funded training qualifications

Employee Assistance Programme

Qualifications

• A degree or equivalent qualification in Communications, Marketing, Journalism, or a related discipline.
• Experience producing content across multiple channels both online and offline.
• Ability to use analytics tools to measure and evaluate content performance.

Responsibilities

• Plan and implement content strategies that support CITB’s goals.
• Produce high-quality content across multiple formats.
• Track and evaluate content performance across platforms.

Skills

Exceptional writing and editing skills

Strong understanding of GCS standards

Solid understanding of digital content creation

Project management skills

Understanding of accessibility requirements

Education

Degree in Communications, Marketing, Journalism or related field

Tools

Content management systems (CMS)

Analytics tools

Job description

At CITB, your creativity will help shape the future of the construction industry. You’ll work in a supportive, forward-thinking environment where innovative content is valued and your ideas can make a real impact. This is your opportunity to tell stories that matter; inspiring change, building understanding, and helping people across the UK develop skills for life.

Job Details

• Role: Content Creator
• Location: Peterborough (Hybrid) – CITB operates a hybrid approach with teams working from home and attending the office an average of one to two days per month depending on business need.
• Hours of Work: Full-time (35 hours per week)
• Contract: Permanent
• Salary Range: £41,200 - £44,000
• Grade: SC2
• Target Salary: £42,642
• Interviews: Scheduled during the first two weeks of December

What You’ll Be Doing

• Strategic Content Planning and Development: Work with Business Partners to plan and implement content strategies that support CITB’s goals as the Sector Skills Council and Industry Training Board for construction. Apply the GCS OASIS methodology to deliver consistent, engaging messaging that supports campaigns and key organisational priorities.
• Multi-Format Content Creation: Produce high-quality content across multiple formats from written articles, social media posts, and video scripts to web copy, newsletters, and multimedia assets. Ensure all content is accessible, inclusive, and effectively communicates complex topics in a clear, relatable way.
• Audience‑Focused Content Strategy: Develop tailored content approaches for specific audiences including construction employers, workers, apprentices, and training providers. Use insight and behavioural science to create messages that engage, influence, and inspire positive action.
• Digital Content Optimisation: Create and optimise digital content for web and mobile channels. Apply SEO and accessibility best practice, and stay up to date with evolving technologies such as AIOs and AI‑assisted content creation, ensuring all content achieves maximum reach and engagement.
• Performance Measurement and Content Analytics: Use the GCS Evaluation Cycle to track and evaluate content performance across platforms. Analyse engagement metrics, audience behaviour, and feedback to refine content strategies and demonstrate measurable impact.
• Collaborative Content Development: Work closely with subject matter experts, policy teams, and external partners to develop accurate, engaging and authoritative content. Ensure all outputs are fact‑checked, legally compliant, and uphold government communication standards.

Your Experience

Essential

• A degree or equivalent qualification in Communications, Marketing, Journalism, or a related discipline or equivalent professional experience.
• Exceptional writing and editing skills with the ability to adapt tone and style for different audiences and platforms.
• Strong understanding of GCS standards and a commitment to government communications best practice.
• Proven experience developing content strategies using structured planning methodologies.
• Solid understanding of digital content creation, including SEO principles and platform optimisation.
• Experience producing content across multiple channels both online and offline.
• Knowledge of accessibility requirements and inclusive communication principles.
• Experience with content management systems (CMS) and digital publishing platforms.
• Ability to use analytics tools to measure and evaluate content performance.
• Excellent project management skills, with the ability to manage multiple projects and deadlines.
• Understanding of intellectual property, copyright, and legal standards for content creation.
• Strong ability to simplify complex information into engaging, accessible content.

Desirable

• Experience working in public sector or non‑departmental public body environments.
• Skills in video production, scriptwriting, or multimedia content creation.
• Knowledge of GCS frameworks, including OASIS planning and the Evaluation Cycle.
• Familiarity with behavioural science and its application in content strategy.
• Experience with AI‑driven content tools and automation platforms.
• Understanding of crisis communications and managing sensitive content.
• Experience in user research or content testing to optimise engagement.
• Knowledge of accessibility legislation and assistive technologies.
• Experience managing external content suppliers, freelancers, or agencies.
• Understanding of social media management, community engagement, and email marketing principles.

Special Conditions / Other Requirements

• Occasional national travel with overnight stays may be required.

What You’ll Get In Return

• Free onsite parking
• 25 days holiday + bank holidays + 3 days Christmas shutdown
• Generous pension scheme (up to 9% employer contribution)
• Life assurance (4x salary)
• 2 paid volunteering days per year
• 24/7 GP Services
• Professional development & funded training qualifications
• Employee Assistance Programme because your wellbeing matters

Why Join CITB?

CITB has a clear purpose to support the construction industry to have the skilled, competent, and inclusive workforce it needs, now and in the future. Customers are at the heart of everything we do, and our culture of collaboration and empowerment means we work across the industry, and with partners, to deliver positive outcomes with impact. We’re focused on addressing the industry's most pressing challenges from meeting current demand, to preparing for future skills needs.

Closing Date

27/11/2025, 23:55 hours (Applications reviewed on an ongoing basis; early applications encouraged.)

Contact and additional information

For general queries or support with your application, please contact CITB's Talent Acquisition Team at

For general queries regarding your application, please contact our customer contact services or 0345 241 5364.