Content & Channel Specialist

McLaren Racing; Old Woking; On-site; GBP 40,000 - 60,000; Full time

Job summary

A luxury automotive brand is seeking a dynamic multimedia content creator to join their team. The role involves hands-on design and asset creation across various channels. The ideal candidate has 5+ years of experience in graphic design for luxury brands and possesses a keen attention to detail. This position offers a structured career development framework and includes attractive benefits such as private medical insurance and a discretionary annual bonus.

Benefits

25 days' holiday plus bank holiday

Enhanced pension scheme

Discretionary annual bonus

Private medical insurance

Life assurance benefit

Sabbatical after two years

Wellbeing initiatives

Qualifications

• 5+ years graphic design and media content production for luxury brands.
• Exposure to ultra-luxury sectors is a plus.
• Sensitivity to UHNWI expectations.

Responsibilities

• Create high-quality assets for various channels.
• Support briefing of creative agencies.
• Quality control for live assets.
• Package localisation-ready toolkits for markets.

Skills

Graphic design

Multi-media content production

Attention to detail

Brand-led judgement

Effective communication

Education

Graphic design degree, HND or equivalent

Tools

Adobe Creative Cloud

Microsoft 365

DAM/CMS tools

Job description

Reporting to Head of Brand Marketing & Communications, working to support the Channel and Creative Manager this is an exciting opportunity for a proactive, dynamic and creative individual to join the Global Brand & Client Department at McLaren Automotive. Execute the craft that makes McLaren's stories impossible to ignore. You will turn approved creative territories and storylines into high-quality, channel-ready assets - film, photography, social media assets, digital assets and retailer materials - delivered on time, on brand and optimized for performance. Embedded within Brand Marketing & Communications and working with the Manager, Channel & Creative, you partner closely with Social/Website/Configurator, Product Marketing & Communications, Campaigns and Media Communications to keep the creative engine running at pace. This role is the hands‑on heartbeat of McLaren's content operation: building, versioning and quality‑controlling assets that power launches and always‑on storytelling across markets, and deploying them to the teams to distribute. You convert master creative into platform‑specific executions that feel precise, modern and unmistakably McLaren – meeting accessibility standards and ultra‑luxury expectations for craft and discretion. You'll manage metadata, tagging, rights and embargo discipline in the DAM/CMS, package localisation‑ready toolkits for distributors/retailers. Your work ensures our content not only looks world‑class but also moves attention, consideration, test‑drives and orders.

What You'll Do

• Hands‑on design and creation of assets in line with brand guidelines for channels (retailer, social, events and digital)
• Support the Channel and Creative Manager in briefing creative agencies
• Asset adaptation & versioning: build channel‑native edits (ratios, durations, subtitles, thumbnails, cut‑downs) and copy variants from approved masters for social, web, configurator, retail screens and CRM – preserving craft, narrative integrity and brand voice.
• Quality control & brand guardrails: own pre‑publish checks (visual identity, typography, colour, sound mix, logo lockups, accessibility, inclusive language) and maintain an errors‑to‑zero mindset for live assets.
• Content packaging for markets: assemble localisation‑ready toolkits (asset menus, copy decks, alt text, subtitle files, transcreation notes, usage rights, do/don’t guidance) and manage upload/rollout via DAM/CMS. Track adoption and flag gaps proactively.
• Metadata, rights & embargo discipline: tag assets with smart metadata/taxonomy, expiry and territory rights; administer embargo schedules; coordinate secure distribution for sensitive launches and UHNW materials.
• Asset support for earned: provide Media Communications with press‑quality stills, b‑roll, captions, executive quote banks and credit lines; ensure review/program asset kits are complete and on time.
• Asset production for paid media activity
• Production operations: maintain project trackers, file‑naming conventions and version control; liaise with editors, designers and vendors; uphold delivery SLAs and post‑production hygiene for fast reuse.
• Approve minor channel‑specific adaptations and metadata/thumbnail selections within brand guardrails.
• Enforce embargo/rights compliance for content releases and request pause/escalation during brand‑safety or legal risks in alignment with Media Communications and Legal.

Qualifications

• 5+ years graphic design and multi‑media content production/adaptation for luxury or performance brands; proven ability to deliver high‑craft assets at pace across social, web and retail environments.
• Graphic design degree, HND or equivalent qualifications.
• Exposure to ultra‑luxury sectors (watchmaking, couture, private aviation, yachting) is a plus.
• Detail‑obsessed finisher who is calm under scrutiny and thrives in fast sprints; inclusive collaborator who elevates editors, designers and market teams; brand‑led judgement with commercial awareness.
• Sensitivity to UHNWI expectations – privacy, provenance, rarity – and the ability to encode these into tone, access and presentation.
• Microsoft 365; enterprise DAM/CMS; Adobe Creative Cloud (Premiere, After Effects, Photoshop, Lightroom, InDesign); subtitle and caption tools.

Personal Attributes

• Creative and dynamic operator who can operate under pressure.
• Comfortable handling, presenting and inspiring all levels of the organisation.
• Extremely high level of attention to detail.
• Out of the box thinking to bring McLaren Brand to life through emotional and engaging content.
• Confident in dealing with challenging situations and relationships.
• Able to adapt in a fast‑paced, high‑pressured, ever‑changing environment.
• Ability to manage own workload with ownership, be proactive in seeking support and guidance where needed.
• Resilient, energetic, passionate and enthusiastic.
• A natural implementer and highly focused, process‑oriented.
• Understanding and experience of content production and performance.
• Effective at working and collaborating within large teams.
• Able to engage and maintain frequent and constructive communication with intercultural teams and audiences.
• Capacity to multitask and work on projects with varied lead‑times.
• A clear understanding of, and passion for the McLaren Brand and products is a key requirement.
• Knowledge of McLaren's racing and road car heritage is a key requirement.
• High computer literacy and graphic design skills.

No restraints. No limitations. We don't simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath‑taking performance road cars.

It takes a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks. McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey.

Benefits

• Structured career development framework.
• 25 days' holiday, plus bank holiday. Annual buy & sell up to five days.
• Enhanced company pension scheme.
• Discretionary annual bonus award.
• Private medical insurance and health cash plan.
• Life assurance benefit.
• Ability to apply for a sabbatical of up to one year after only two years' service.
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• Generous parental leave policies.
• A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice.