Content and Personal Brand Manager for Founder of a Design Team

Madfish; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A dynamic content agency in the United Kingdom is seeking a creative storyteller to own content strategy for LinkedIn. The role involves managing a content calendar, ghostwriting engaging posts, and optimizing performance based on data. The ideal candidate excels in written communication and has experience with SaaS or tech content. This position offers direct collaboration with the founder and potential career growth into a Head of Content role.

Benefits

Full creative ownership of content strategy

Direct collaboration with founder

Access to idea banks and project insights

Qualifications

• Proficient in creating engaging LinkedIn posts.
• Experience with SaaS, tech, or design content is a plus.
• Ability to track and analyze content performance.

Responsibilities

• Build and manage a content calendar for LinkedIn.
• Ghostwrite LinkedIn posts with a conversational tone.
• Track post performance and suggest content improvements.

Skills

Excellent written English (C1+)

Natural storytelling voice

Strong understanding of LinkedIn content formats

Familiar with B2B content and demand generation

Organized and self-directed

Job description

🎯 About You

You’re a creative and strategic storyteller who understands how to build demand-generation content through thought leadership. You can take raw ideas, transcripts, or conversations and turn them into smart, scroll-stopping posts that attract founders and decision-makers in SaaS, fintech, and healthtech. You love structure, clarity, and keeping a consistent narrative across posts.

🔹 What You’ll Do

Content Strategy & Planning

• Build and manage a content calendar for LinkedIn (2–4 posts/week)
• Define recurring content pillars (case studies, insights, founder stories, industry lessons)
• Suggest formats and angles that align with demand generation goals
• Research trends and conversation topics in design, SaaS, and tech

Writing & Editing

• Ghostwrite LinkedIn posts in a conversational, human tone
• Refine ideas and short notes into clear, impactful narratives
• Create hooks, headlines, and CTAs that drive engagement
• Collaborate with designer on visuals or carousels

Analysis & Optimization

• Track post performance and identify patterns that work
• Propose content improvements based on data and engagement
• Maintain consistency in tone, topics, and storytelling style

🧠 Skills & Background

• Excellent written English (C1+), natural storytelling voice
• Strong understanding of LinkedIn content formats and tone
• Familiar with B2B / founder-driven content and demand generation
• Experience in SaaS, tech, or design fields is a plus
• Organized, self-directed, and comfortable working asynchronously

🚀 What You’ll Get

• Full creative ownership of content strategy and tone
• Direct collaboration with founder (quick feedback cycles)
• Access to idea banks, transcripts, and project insights
• Potential to grow into Head of Content / Brand Strategist role