Content and Creative Marketing Manager

Charlie Waller Trust; United Kingdom; On-site; GBP 35,000 - 45,000; Full time

Job summary

A mental health charity in the United Kingdom is looking for a Content and Creative Marketing Manager. This role is key in delivering engaging digital and visual content, managing the Trust's social media presence, and contributing to the overall communications strategy. The ideal candidate will have strong experience in digital content creation and social media management, along with proficiency in design tools like Adobe Creative Suite. This position offers the opportunity to lead creative campaigns and work collaboratively across the organization.

Qualifications

• Proven experience in creating engaging digital and visual content.
• Experience managing social media channels and strategies.
• Strong skills in analytics to track and report on engagement metrics.

Responsibilities

• Lead the creation and delivery of digital and visual content.
• Produce high-quality multimedia content for various platforms.
• Oversee the Trust's social media strategy and day-to-day planning.
• Collaborate with colleagues to develop engaging marketing content.
• Monitor and evaluate digital content performance.

Skills

Digital content creation

Visual design

Social media management

Team collaboration

Analytics monitoring

Tools

Adobe Creative Suite

Canva

CapCut

InDesign

Photoshop

Illustrator

Job description

Purpose

This is an exciting new role supporting the planning and delivery of the marketing and communications activity within a leading mental health charity. We are looking for someone with a love of producing engaging digital and visual content, who will be excited to manage the Trust's social media presence and social media channels. The postholder will maintain a strong, consistent brand identity across all materials and ensure content supports fundraising, awareness and charitable activities. As the Content and Creative Marketing Manager, your role provides significant contribution to the organisation's overall communications strategy and has operational leadership for marketing and campaign management, with particular responsibility for the development and delivery of creative, high‑quality design and content that brings the Trust's mission and impact to life across all channels.

Key responsibilities and duties

Creative Content and Design

• Lead on the creation and delivery of digital and visual content across all platforms, ensuring consistency with brand and tone of voice.
• Produce high quality visual and multimedia content, including graphics, photography, podcasts and video, for use across web, email and social media.
• Design marketing and campaign assets (including printed materials such as posters and leaflets), using tools including Adobe Creative Suite, Canva, CapCut, InDesign, Photoshop and Illustrator ensuring materials are accessible and on‑brand.
• Develop templates and style guides to support consistent, efficient content production across the organisation.
• Commission and manage external creative partners (e.g. designers, videographers, photographers) when required.

Social Media Management

• Oversee the Trust's social media strategy and day‑to‑day content planning, ensuring platforms are vibrant, engaging and aligned with key messages.
• Develop and implement creative campaigns to grow reach and engagement across all social media channels.
• Monitor performance and use analytics to inform content development and scheduling.
• Stay up to date with social media trends, tools and formats, identifying opportunities to innovate and test new approaches.

Team Collaboration and Coordination

• Work collaboratively with colleagues to plan, develop and deliver engaging content for digital channels, newsletters and campaigns.
• Work closely with the Marketing and Communications Manager to ensure creative content integrates effectively with campaign planning and digital strategy.
• Collaborate with colleagues across the charity to source stories, visuals and opportunities for content creation.
• Maintain an organised content calendar and library of creative assets.
• Line manage and/or mentor junior colleagues (as applicable) to support them to deliver excellence across all communication and marketing activities.
• Other duties as may be reasonably prescribed by the trust, appropriate to the grade and responsibilities of the post.

Monitoring and Evaluation

• Track and report on engagement metrics across digital channels, drawing insights to inform future content.
• Contribute to team reporting on communications performance and impact.
• Maintain awareness of audience preferences and trends to shape future content direction.

General responsibilities and duties

• Ensure that systems and processes are used as expected, and that our database is being updated and utilised as the central source of information.
• Provide regular updates on progress against agreed objectives and contribute to wider departmental reports as required.
• Ensure compliance to data protection, safeguarding, confidentiality and relevant organisational policies and procedures.
• Liaise with a wide variety of people and organisations including supporters of the charity, trainers and funders.

To apply

If you would like an informal discussion about the role with our Head of Communications, this can be arranged via email to recruitment(at)charliewaller(dot)org. The deadline for applications is 12 noon on Sunday 30th November 2025. Please submit via your chosen job website, or send your CV, a portfolio of creative work, and a supporting statement to recruitment(at)charliewaller(dot)org. We ask that you structure your supporting statement, by providing relevant information under person specification bullet points (combining these if multiple points are effectively responded to by one experience). Please try to keep your supporting statement to a maximum of 800 words, excluding headers. Applications will not be considered without a portfolio and a supporting statement. You will hear back from us by Wednesday 3rd December, if not before and should you be shortlisted, an interview will take place w/c 8th December and will involve a competency interview along with a short design based task relevant to the role. We will provide details about the task 24 hours in advance to allow candidates time to prepare and we will also provide 50% of the interview questions in advance so that all candidates can perform at their best.