Content and Campaigns Manager

St George's University Hospitals; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading healthcare organization in London is seeking a Group Media, Content and Campaigns Manager. The role involves leading media campaigns, managing high-profile media issues, and researching engaging content. Ideal candidates will have strong media relations skills and experience in emergency communications. The position offers a chance to contribute to impactful healthcare narratives.

Responsibilities

• Lead the planning of external campaigns, including winter preparedness.
• Manage media handling for high-profile issues and emergencies.
• Contribute to forward planning and track current affairs in relation to the NHS.
• Brief and support staff for media interviews, advising senior colleagues.
• Research and write positive stories for media; build journalist relationships.

Job description

Overview

Our Group Media, Content and Campaigns Manager develops strategies, stories and content to help us deliver our ambition of providing outstanding care, together.

Responsibilities

• Lead the planning of external campaigns, for example in relation to winter preparedness.
• Manage media handling for high‑profile issues, including performance, and provide media support in emergencies and major incidents.
• Contribute to forward planning with the wider team, track current affairs—especially in relation to the NHS—and keep up with breaking news.
• Brief and support staff for broadcast and print interviews, and advise senior colleagues on media approach.
• Research and write positive and engaging stories for media; develop relationships with key journalists.
• Create engaging content for external channels, including social media platforms; communicate with key stakeholders.
• Handle reactive media enquiries; oversee social media channels; research and write press releases, statements, social media content and website stories.
• Participate in emergency planning activity, providing media support and responding efficiently to major incidents.
• Organise media interviews, brief spokespeople, and handle difficult questions.
• Organise broadcast opportunities and ensure policies are adhered to.
• Plan media handling strategies for difficult or contentious topics.
• Remain calm and polite in difficult situations, showing empathy, patience and understanding when dealing with journalists, patients, families or staff.
• Build and develop relationships with key clinical staff, managers and other staff to promote advice and assistance, and encourage sharing of news and achievements.
• Build and develop relationships with key journalists—broadcast, print and digital, including trade publications—and brief them on reactive and proactive stories.
• Manage and respond to media enquiries, providing expert advice on handling, writing reactive lines and gaining sign‑off in a timely manner.
• Monitor and evaluate media coverage, carrying out rebuttals and corrections as needed.
• Support or manage VIP, MP or ministerial visits, liaising with press/PR colleagues at the visitor’s office.
• Ensure good records of national, regional, local and trade media contacts.
• Ensure all press releases are uploaded to the relevant Trust’s website and social channels, keeping pages and channels up to date.

Group Context

St George’s, Epsom and St Helier University Hospitals and Health Group (GESH) is a group of hospitals and community services in South West London and Surrey. We are one of the largest NHS organisations in England, with 17,000 staff.

Contact Information

Email: [e-mail] | Phone: [phone]