Consumer PR Manager - Asda Brand (FTC)

Asda; Leeds; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A major UK supermarket is looking for a Consumer PR Manager to develop and execute impactful brand campaigns. This fixed-term role focuses on managing PR activities and events to enhance brand reputation and connect with consumers. Ideal candidates should have significant experience in consumer PR, particularly in retail, along with strong media contacts. The role offers a hybrid work model and an excellent benefits package.

Benefits

Discretionary company bonus

Company pension up to 7% matched

Company Car allowance of £5,700

15% colleague discount

Free access to wellbeing services

Parental leave policies

Qualifications

• Minimum 5 years PR experience in consumer PR, ideally in retail/food and drink.
• Strong journalist contacts and media knowledge.
• Confident in developing impactful PR campaigns.

Responsibilities

• Develop and execute PR campaigns communicating key messages.
• Manage day-to-day PR agency operations.
• Maintain relationships with internal stakeholders.
• Manage product launch events and photo shoots.
• Identify innovative PR strategies.

Skills

Consumer PR experience

Media relationships

Creative PR story development

Event management

Product photo shoot management

Job description

Job Title

Consumer PR Manager - Asda Brand (FTC)

Location

Asda House

Employment Type

Full time

Contract Type

Fixed Term

Hours Per Week

37.5

Salary

Competitive salary plus benefits

Category

Public Relations and Communications

Closing Date

29 October 2025

”Find your Role”

Do you have a strong background in consumer PR and are looking for an exciting opportunity to join the PR team for one of Britain’s biggest supermarkets?

This role focuses on the development and execution of brand campaigns, stories and events which effectively communicate Asda’s unmatchable mix. This will be achieved through exciting, integrated PR campaigns that showcase Asda’s commitment to supporting hardworking families across the UK.

This is fixed term contract until December 2026.

Key responsibilities

• Support the Senior PR Manager in developing and implementing a calendar of PR campaigns that successfully communicate key messages around Asda’s campaigns, products and services in earned media, and in line with Asda’s overall reputation and values.
• Responsible for the day-to-day management of our retained consumer PR agency to ensure campaigns are clearly briefed, developed and executed.
• Responsible for maintaining excellent relationships with relevant internal stakeholders to ensure awareness of new products, services or campaign opportunities.
• Work closely with the broader customer function, ensuring integration with other channels where relevant, to further amplify PR activity.
• Play a key role in managing and producing events which showcase key product launches – being the key contact for our event production company and in-house teams, including Christmas in September.
• Manage seasonal photo shoots for key product launches, predominantly our annual PR Christmas look book.
• From time to time, provide out-of-hours on call services for the PR team and wider business.
• Identify new and innovative ways of landing or measuring PR campaigns – taking the opportunity to push boundaries and challenge thinking.

"Lets find out about you"

Qualifications

• Minimum 5 years PR experience in consumer PR – ideally with experience in retail/food and drink.
• Enviable journalist contacts and knowledge of the media landscape.
• Confident in identifying, developing and implementing creative PR stories and campaigns that deliver impactful results, both proactive and reactive (newsjacking).
• Experience managing/overseeing events is desirable.
• Experience managing product photo shoots is desirable.
• #LI-JG1

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves"