Consumer Marketing Manager (Gaming)

Lenovo; Farnborough; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading technology firm in Farnborough is seeking a Marketing Specialist focused on brand marketing for its gaming products. This role involves executing marketing strategies, collaborating with partners, and managing social media presence. Ideal candidates will have 5-8 years of marketing experience in gaming or technology and possess strong communication skills. Competitive benefits include holiday purchase, private medical, and product discounts.

Benefits

Holiday purchase

Private medical

Attractive pension scheme

Life insurance

Free onsite parking

Qualifications

• 5–8 years of hands-on marketing or product marketing experience, preferably in gaming or technology.
• Strong communication, presentation, and negotiation abilities.
• Proven track record in innovative marketing campaigns.

Responsibilities

• Design and execute game-centric marketing strategies.
• Lead collaborative marketing initiatives with retail partners.
• Monitor gaming trends and competitor activities.

Skills

Strategic Campaign Development

Co-Marketing Execution

Cross-Functional Collaboration

Innovative Campaign Management

Social Media Leadership

Market Trend Analysis

Education

Bachelor’s degree in marketing, business, or related field

Job description

Overview

This Lenovo marketing role focuses on driving Legion and Tablet brand marketing, with a commercial, creative edge in technology. The position involves enhancing brand visibility and engagement across key retail and retail channels.

What are the key responsibilities?

• Strategic Campaign Development: Design and execute immersive, game-centric marketing strategies to boost brand awareness, player engagement, and loyalty for Lenovo's Legion and Tablet gaming brands.
• Co-Marketing Execution: Lead collaborative marketing initiatives with gaming retail and digital partners, aligning efforts with esports and gaming community trends while optimizing MDF budgets.
• Cross-Functional Collaboration: Partner with EMEA marketing experts, consumer sales teams, and gaming alliance partners to weave integrated gamer-focused marketing strategies into broader business plans.
• Innovative Campaign Management: Create creative, data-driven campaigns for the gaming audience, including influencer partnerships, live streams, and tournament sponsorships to drive key metrics.
• Social Media Leadership: Direct social media strategy and content creation to amplify the brand voice in gaming communities and foster active engagement across platforms.
• Plan Translation: Translate gaming business and account strategies into actionable marketing plans that support brand and retailer initiatives for gamers.
• Performance Reporting: Provide regular updates and insights to senior management by tracking marketing performance, gamer engagement, and key digital metrics.
• Market Trend Analysis: Monitor gaming trends, competitor activities, and the evolving digital landscape to refine marketing strategies and keep the brands at the forefront of gaming.

What are the key qualifications?

• Educational Background: Bachelor’s degree or equivalent in marketing, business, or a related field.
• Relevant Experience: 5–8 years of hands-on marketing or product marketing experience, preferably in gaming or technology.
• Commercial Acumen: Understanding of trade, consumer, or retail/etail marketing with insights into the gaming market and player behavior.
• Financial Proficiency: Demonstrated budget management skills and numerical reasoning for high-impact gaming campaigns.
• Communication Skills: Strong communication, presentation, and negotiation abilities with the ability to influence stakeholders in the gaming industry.
• Creative Problem Solving: Proven track record in innovative marketing campaigns that resonate with gamers and deliver measurable results.
• Digital Savvy: Experience managing social media and executing digital marketing strategies within the gaming community.
• Passion: Ready to dive into the fast-paced world of gaming marketing.

What We Can Offer

• Holiday purchase
• Private medical
• Income protection
• Attractive pension scheme
• Positive work life balance
• Learning and development
• Life insurance
• Lenovo and Motorola product discounts
• Lifestyle discounts
• Cycle to work
• MyGymDiscounts
• Mortgage advice and support
• Referral bonus
• Electric car salary sacrifice scheme
• Free onsite parking

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, veteran status, disability, or any federal, state, or local protected class.

Additional Locations: United Kingdom - Hampshire - Farnborough

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