Consumer Insights Manager

BAUER MEDIA; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading media company in London is seeking a Consumer Insights Manager to lead its consumer insight team. The role involves delivering a portfolio of qualitative and quantitative research to inform content strategy and product development. Candidates should have proven experience in consumer insights and expertise in mixed-methods research. The position offers a flexible working environment and numerous benefits, including generous holiday and training opportunities.

Benefits

25 days holiday

Access to internal training

Flexible working

Qualifications

• Proven experience in consumer, audience, market, or digital insight, ideally with multi-market experience.
• Strong expertise in mixed-methods research (quantitative, qualitative, ethnography).
• Excellent communication and storytelling skills; confident presenting to senior stakeholders.

Responsibilities

• Plan and deliver multi-market research projects using mixed methods.
• Translate data into actionable insights that influence content and strategy.
• Line manage a small team, providing coaching and mentorship.

Skills

Consumer insights

Mixed-methods research

Social listening

Data interpretation

Communication skills

Commercial awareness

Tools

Brandwatch

Talkwalker

Sprout Social

Job description

Location

London (Hybrid, 1 day/week onsite)

Department

Digital Advisory – Consumer Insights (Audio)

Contract Type

Permanent, Full-time

About the Team

Bauer Media Audio is Europe’s leading digital commercial radio and audio broadcaster, reaching over 61 million listeners across nine countries each week. Home to iconic brands, we create high-quality, engaging content across radio, podcasts, and digital platforms.

This role sits within our Consumer Insights (Digital) team, which operates across all nine markets to help shape the future of our digital audio products and offerings. We deliver meaningful, user‑centred experiences and ensure audience insights drive strategic decisions.

About the Role

We’re looking for a Consumer Insights Manager to lead Bauer Media Audio’s consumer insight team. This is a pivotal role where you’ll ensure audience understanding sits at the heart of our digital strategy. You’ll deliver a portfolio of qualitative, quantitative, and social listening research to inform content, competition strategy, and product development.

You’ll bring strong expertise in social listening and manage a small team, fostering a culture of curiosity, rigour, and collaboration.

Key Responsibilities

Insight Leadership & Research Delivery

• Plan and deliver multi‑market research projects using mixed methods (qualitative, quantitative, social listening, ethnography).
• Translate data into actionable insights that influence content, commercial, and marketing decisions.
• Oversee social listening projects and integrate findings with broader research.

Content & Digital Strategy Support

• Partner with market teams to provide research‑led insights for podcasts, social video, music, and subscription offerings.
• Analyse audience behaviours and trends to guide content development and digital strategy.

Team Leadership & Capability Building

• Line manage a small team, providing coaching and mentorship.
• Build capability in research methods and insight storytelling.

Stakeholder Engagement

• Work closely with Product, Content, Marketing, and Commercial teams to embed insights into decision‑making.
• Present findings clearly and compellingly to senior stakeholders.

What We’re Looking For

• Proven experience in consumer, audience, market, or digital insight, ideally with multi‑market experience.
• Strong expertise in mixed‑methods research (quantitative, qualitative, ethnography).
• Hands‑on experience or leadership in social listening (Brandwatch, Talkwalker, Sprout Social).
• Ability to interpret complex datasets and translate insights into actionable recommendations.
• Excellent communication and storytelling skills; confident presenting to senior stakeholders.
• Strong commercial awareness and understanding of digital platforms and audience behaviours.
• Desirable: Background in media research (radio, broadcast, streaming, digital content).

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From woman’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family‑owned in the 5th generation, Bauer Media focuses on the long‑term, with a consumer‑first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

Equal Opportunities Statement

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.