Conference and Events Sales Manager

Surrey Cricket Club; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A sports organization in London is looking for a Conference and Events Sales Manager to maximize revenue from events. Responsibilities include managing a sales team, achieving targets, and ensuring operational excellence. Candidates should have 3-5 years' experience in event sales and strong leadership skills. The role offers a competitive salary and various benefits including a bonus opportunity.

Benefits

Competitive salary

Up to 30% bonus opportunity

25 days holiday

Non-Contributory Pension scheme

Private Health Care

Tickets for International Games

Qualifications

• 3-5 years’ experience in Conference and Event sales.
• Positive and inspirational manager.
• Ability to manage multiple tasks under pressure.

Responsibilities

• Drive sales to achieve annual targets.
• Manage the reactive sales team.
• Prepare forecasts and reports on revenue.

Skills

Sales

Negotiation

Relationship management

Organizational skills

Communication

Interpersonal abilities

Attention to detail

Team management

Financial awareness

Tools

Microsoft Office

CRM system

Salesforce

Conga

Cvent Delphi

Job description

Who are we

Surrey County Cricket Club is committed to making sure cricket is a game for everyone. We believe that cricket should be based on the concepts of fair play, teamwork, and meritocracy and we know that there is work to do to make cricket truly accessible. We are looking for people to join us on the journey of handing cricket over to future generations as the most inclusive and diverse sport in the world.

The Position

To maximise revenue and profitability from conference, meetings and events by proactively selling and managing the sales team. This role is responsible for managing the conference and events sales department.

What you’ll do

• Proactively drive Conference and Events sales to achieve the annual targets for the venue. Responsible for managing all aspects of the reactive sales team and create and implement an effective sales and marketing plan in association with the Head of Sales and in line with agreed budgets
• Yield business opportunities to increase revenues and deliver the sales strategy
• Ensure the highest standards of accurate and timely customer, staff and management information
• Manage and motivate sales executives’ short term and long term Key Performance Indicators (KPI’s)
• Prepare accurate forecasts and reports on event revenue and performance
• Monitor event budgets, profitability and payment schedules
• Maintain up to date CRM database with client information and sales activities
• Ensure all sales administration is accomplished effectively and accurately within industry timelines to secure the business
• Manage the handover process to the coordination manager ensuring a seamless customer experience
• Ensure operational excellence in service standards through close work with the C&E Coordination Manager
• Well-connected within the industry with knowledge of industry trends and full understanding of our competitors
• Be aware and adhere with statutory, legal and company requirements for: Health and Safety, Food Hygiene, Licensing Laws, Employments Laws, Fire Regulations, Sales of Goods / Trade Description
• Carry out other duties and responsibilities of a similar nature to those described above, which may be allocated from time to time.

The Person

The successful candidate will have the following experience / skills / qualities:

Essential:

• Be a positive and inspirational manager, sharing ideas and participating in team spirit
• Min 3-5 years’ experience in Conference and Event sales
• Strong Sales, negotiation and relationship management
• Excellent communication, presentation and interpersonal abilities
• Highly organised with exceptional attention to detail
• Ability to manage multiple tasks and priorities under pressure
• Strong team management skills
• Strong financial and commercial awareness
• Proficient in Microsoft office and CRM system

Desirable:

• Salesforce, Conga and Cvent Delphi knowledge

Competitive salary and commission (up to 30% bonus opportunity)

5% Club Bonus Scheme

25 days holiday

Non-Contributory Pension scheme / Private Health Care

Membership for domestic games, Tickets for International Games and loads more

To Apply

Please apply with a CV and cover letter outlining why you are suitable for this role and stating current salary.

Closing date for applications is Monday 1st December 2025. The first stage of interviews will take place on week commencing 8th December 2025 online/in-person at the Kia Oval.

We want to make all opportunities at Surrey County Cricket Club accessible to anyone who wants to apply. If submitting a written application is not the best way to tell us about your skills and experience, please let us know and we will discuss it with you.

Our commitment to diversity and inclusion

At Surrey County Cricket Club, we really understand the importance of different voices, experiences, perspectives and backgrounds within all workforces. Our workforce is no different and we strongly encourage applications from members of minority groups and all sections of the community.

If you think you might have these skills but are not 100% sure, please do still apply and let us decide. We know that people often rule themselves out of interesting opportunities assuming that others will be more successful but please don’t be that person. We want to hear from the widest cross-section of the community.

Surrey County Cricket Club is committed to safeguarding and protecting the children, young people and adults at risk that we work with. As such, all posts are subject to a process of vetting, including the disclosure of criminal records if required and the seeking of references. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practice across our organisation.