Communications Specialist

Cowbell; City Of London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading innovator in cyber insurance seeks a Communications Specialist to elevate brand storytelling through compelling content. The successful candidate will collaborate with global teams to drive impactful marketing campaigns, requiring a Bachelor’s degree and 2-5 years in content marketing. You'll optimize content for SEO, maintain brand voice, and engage with various stakeholders. The role offers a dynamic environment in the cyber insurance space.

Benefits

Employee equity plan

Comprehensive wellness program

Professional development opportunities

Qualifications

• 2-5 years of relevant experience in copywriting or content marketing, preferably in insurance.
• Strong understanding of marketing principles and content strategy.
• Ability to manage multiple projects and meet tight deadlines.

Responsibilities

• Craft clear, concise, and compelling content across various platforms.
• Collaborate with teams to develop campaign messaging.
• Conduct research to ensure content relevance and effectiveness.

Skills

Excellent writing and editing skills

Creativity and conceptual thinking

Marketing acumen

SEO knowledge

Adaptability and collaboration

Time management and organisation

Attention to detail

Technical proficiency

Education

Bachelor’s degree in English, Journalism, Marketing, Communications, or related discipline

Tools

Microsoft Office

Google Workspace

Content management systems (CMS)

Project management platforms

Adobe Creative Suite

Job description

Overview

Cowbell is signaling a new era in cyber insurance by harnessing technology and data to provide small and medium-sized enterprises (SMEs) with advanced warning of cyber risk exposures bundled with cyber insurance coverage adaptable to the threats of today and tomorrow. Championing adaptive insurance, Cowbell follows policyholders’ cyber risk exposures as they evolve through continuous risk assessment and continuous underwriting. In its unique AI-based approach to risk selection and pricing, Cowbell’s underwriting platform, powered by Cowbell Factors, compresses the insurance process from submission to issue to less than 5 minutes. Founded in 2019 and based in the San Francisco Bay Area, Cowbell has rapidly grown, now operating across the U.S., Canada, U.K., and India. This growth was recently bolstered by a successful Series C fundraising round of $60 million from Zurich Insurance. This investment not only underscores the confidence in Cowbell’s mission but also accelerates our capacity to revolutionize cyber insurance on a global scale. With the backing of over 25 prominent reinsurance partners, Cowbell is poised to redefine how SMEs navigate the evolving landscape of cyber threats.

Role

As a Communications Specialist at Cowbell, you’ll be at the heart of our brand storytelling, crafting compelling content that connects, informs, and inspires. Reporting to the Director of Product Marketing, you’ll play a pivotal role in shaping our brand voice and messaging across a variety of platforms. Working closely with a global marketing team and cross-functional stakeholders, you’ll help drive impactful campaigns and strengthen Cowbell’s presence in the cyber insurance market, both in the UK and worldwide.

Key Responsibilities

• Craft clear, concise, and compelling copy for a wide range of materials, including:
  • Website content, landing pages, and blog articles
  • Social media posts and advertisements
  • Email marketing campaigns and newsletters
  • Product brochures, presentations, and other marketing assets
• Maintain and evolve the brand’s tone of voice, style, and language guidelines across all communication channels
• Collaborate with designers, marketing managers, and other stakeholders to develop campaign messaging and ensure alignment with broader marketing strategies
• Conduct research into industry trends, audience behaviours, and competitor activities to inform content creation and ensure it remains relevant and effective
• Optimise online content for search engine performance (SEO) to drive organic traffic and improve visibility
• Proofread and edit content to ensure clarity, accuracy, and consistency in spelling, grammar, and punctuation
• Manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a dynamic, fast-paced environment
• Present content ideas and final deliverables to internal teams, business partners, and senior stakeholders, incorporating feedback and making revisions where necessary

Additional Responsibilities

• Act as the local marketing lead and point of contact for the UK sales, underwriting, and claims teams
• Support these teams by coordinating and participating in local industry events, conferences, and trade associations

Qualifications and Skills

Education

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related discipline

Experience

• 2–5 years of relevant experience in copywriting, content marketing, or a related role (insurance sector experience preferred)

Core Competencies

• Excellent writing and editing skills: Ability to produce clear, compelling, and error-free content across varied formats and tones
• Creativity and conceptual thinking: Skilled at generating innovative ideas and turning complex subjects into accessible narratives
• Marketing acumen: Strong understanding of marketing principles, audience segmentation, and content strategy
• SEO knowledge: Familiarity with best practices for search engine optimisation and experience applying them to digital content
• Adaptability and collaboration: Able to work independently and within cross-functional teams across the UK, US, and India
• Time management and organisation: Capable of managing competing priorities and delivering work to tight deadlines
• Attention to detail: Committed to maintaining high standards of accuracy in grammar, punctuation, and factual content
• Technical proficiency: Comfortable using tools such as Microsoft Office, Google Workspace, content management systems (CMS), project management platforms, and potentially design software (e.g., Adobe Creative Suite)

What Cowbell brings to the table

• Employee equity plan for all and wealth enablement plan for select customer facing roles
• Comprehensive wellness program, meditation app subscriptions, lunch and learn, book club, happy hours and much more
• Professional development and the opportunity to learn the ins and outs of cyber insurance, cyber security as well as continuing to build your professional skills in a team environment

Equal Employment Opportunity

We are committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.

Cowbell is a leading innovator in cyber insurance, dedicated to empowering businesses to always deliver their intended outcomes as the cyber threat landscape evolves. Guided by our core values of TRUE—Transparency, Resiliency, Urgency, and Empowerment—we are on a mission to be the gold standard for businesses to understand, manage, and transfer cyber risk.

At Cowbell, we foster a collaborative and dynamic work environment where every employee is empowered to contribute and grow. We pride ourselves on our commitment to transparency and resilience, ensuring that we not only meet but exceed industry standards.

We are proud to be an equal opportunity employer, promoting a diverse and inclusive workplace where all voices are heard and valued. Our employees enjoy competitive compensation, comprehensive benefits, and continuous opportunities for professional development.

For more information, please visit https://cowbell.insure/

Cowbell Cyber does not permit the use of AI tools during any stage of our interview process. By submitting your application, you agree to complete all assessments and interviews without the use of generative AI assistance.