Communications Manager, Business Development and Marketing

Forsters LLP; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

Forsters LLP in London is seeking a proactive Communications Manager to lead the client-focused communications within the Business Development and Marketing team, shaping external strategy and driving engagement.

You will translate legal expertise into high-quality content across formats, develop topics with stakeholders, and coordinate content across channels while leveraging SEO principles.

Qualifications

• Excellent verbal and written communication skills
• Strong writing, proofreading and editing abilities
• Experience translating complex information into clear content
• Highly organised with planning and prioritisation skills
• Commercially minded with understanding of business objectives
• Skilled at building relationships with stakeholders
• Confident collaborator with cross-functional teams

Responsibilities

• Translate legal expertise into high-quality, engaging content across formats
• Identify priority themes, client stories and areas of expertise to promote
• Monitor developments and competitor activity to identify topics for thought leadership
• Develop content plans aligned with strategic priorities and BD objectives
• Showcase the firm’s expertise through thought leadership campaigns and case studies
• Coordinate creation, editing and distribution across channels ensuring on-brand messaging
• Apply SEO/Geo/AIO principles to enhance digital content and reach
• Collaborate with Senior Digital Executive to share content across channels
• Handle inbound media inquiries and support PR opportunities

Skills

Content strategy

SEO

Copywriting

Media relations

Project management

Stakeholder management

Collaboration

Job description

We are looking for a proactive, enthusiastic and collaborative Communications Manager to join Forsters’ Business Development and Marketing (BD&M) team.

Reporting to the Senior Communications Manager the Communications Manager will lead the planning and delivery of Forsters’ client-focused communications and content programme, working closely with colleagues across the BD&M team, legal groups and Knowledge.

You will play a key role in shaping our external communications strategy, identifying opportunities to showcase the firm’s expertise, developing compelling client-focused content across a range of channels, driving client engagement and enquiries, and helping to strengthen Forsters’ market profile and positioning.

What sort of work?

Content and communications

• Help our legal teams to translate legal expertise and complex issues into high-quality, engaging, market-facing content across a variety of formats.
• Work closely with legal teams, Business Development colleagues and Knowledge Development Lawyers to identify priority themes, sector developments, client stories and areas of expertise to promote.
• Monitor legal, commercial and sector developments, as well as competitor activity, to identify and share emerging topics, trends and opportunities for thought leadership.
• Develop and manage content plans that align with the firm’s strategic priorities and business development objectives.
• Identify opportunities to showcase the firm’s expertise through thought leadership campaigns, client stories, deal announcements and case studies.
• Coordinate the creation, editing and distribution of top-quality content across multiple channels (including written, audio and video), ensuring consistency of on-brand messaging and tone of voice.
• Bring a strong understanding of SEO/GEO/AIO principles to enhance digital content and maximise its reach.
• Track content and communication trends across the legal sector and other professional services industries, recommending new approaches, formats and channels where appropriate.
• Work closely with the Senior Digital Executive to ensure content is shared effectively across Forsters’ digital channels.

Media and PR

• Handle inbound media enquiries, working with lawyers and relevant stakeholders to coordinate timely and effective responses.
• Identify and secure media and PR opportunities for practice groups that do not have dedicated agency support.
• Develop relationships with journalists and media contacts to support the firm’s profile and reputation.
• Track Forsters’ media coverage and produce activity reports.
• Draft media materials, including press releases, statements and briefing documents where required.
• Work with the Senior Communications Manager and Business Development team as appropriate to draft award submissions.
• Work with external agencies where engaged, ensuring activity aligns with the firm’s objectives and messaging.

General

• Support wider communications activity across the firm as required, including internal communications, corporate communications, events and social media.
• Contribute to the continuous improvement of communications processes, content standards and best practice across the firm.

Why Forsters?

We are renowned for our private wealth and real estate focus, together with our strong corporate and commercial and dispute resolution teams. We work alongside individuals, families and businesses across a wide range of complex matters and situations.

What makes us different is how we build closer connections with our clients to deliver exceptional results. We do it through creating genuine relationships, a sharp focus on what matters to them and the flexibility to adapt our advice to their situation.

When you come through our door, you’ll notice how genuinely open, friendly and authentic people are. We work well together because we have fun together. We take your happiness and wellbeing seriously. Here, you are free to express yourself and be the best you can be.

Delivering exceptional results takes on a different meaning at Forsters. For us, it’s about being more closely connected to clients, each other and our communities. It’s what drives us, them and you forward.

Why this team?

We are leaders in our field and you will be part of a team with an outstanding reputation, working with high quality clients on high quality matters delivering exceptional outcomes. We will encourage you to be entrepreneurial, explore ideas and make your mark. We will provide you with the support you need to grow professionally and personally to reach your full potential.

What is the environment?

You’ll be in an environment of happiness, collaboration and flexibility. We take our work seriously and being happy and having fun is an integral part of that. We work both in and out of the office in Marylebone depending on what’s best for our clients, our team, our business and our professional growth.

Are we right for you?

We are looking for you to bring your energy and enthusiasm to work every day and to collaborate and work with colleagues as one team, to listen and consider each other. We ask you to take responsibility for your growth and development, share your ideas and let us know what you want to achieve. We are looking for you to get involved in our responsible business activities, pro bono, community and sustainability initiatives.

Other Skills Required

• Excellent verbal and written communication skills, with the ability to engage effectively with a wide range of audiences.
• Strong writing, proofreading and editing abilities, producing high-quality content with accuracy and attention to detail.
• Experienced in translating complex information into clear, concise and engaging content.
• Highly organised with strong planning and prioritisation skills, able to manage multiple projects and deadlines effectively.
• Commercially minded, with and understanding of business objectives and the ability to align communications accordingly.
• Skilled at building and maintaining strong relationships with stakeholders at all levels across the business.
• Confident collaborator, able to influence and work effectively with cross-functional teams.

Equal opportunities

Forsters LLP is an equal opportunities employer and is committed to ensuring an inclusive and accessible hiring experience for everyone.

We strive to attract and encourage applications from all candidates regardless of their gender, age, race, nationality, marital status, disability, sex, sexual orientation or religious beliefs.

If you require any support or adjustments in the application or hiring process, please let us know.