Communications Manager

Citizens Advice Liverpool Limited; Liverpool; Hybrid; GBP 35,000 - 52,000; Full time

Job summary

Citizens Advice Liverpool Limited is seeking a Communications Manager to bring our work, impact and values to life through clear, inclusive communications. You will coordinate activity across Liverpool, turning priorities into engaging campaigns and content for staff, communities, partners and funders.

The role combines strategic planning with hands-on delivery, using insights to sharpen campaigns and ensure messages are accessible and meaningful to diverse audiences. Hybrid working is supported.

Qualifications

• Experience planning campaigns and coordinating delivery across an organisation.
• Ability to develop accessible, audience-led content and campaigns.
• Use audience insight and performance data to improve communications.
• Support colleagues and volunteers to communicate confidently and clearly.

Responsibilities

• Plan campaigns and coordinate delivery across Citizens Advice Liverpool.
• Coordinate brand identity and messaging across all channels.
• Plan and deliver audience-led communications for campaigns, advocacy, fundraising and stakeholder engagement.
• Use audience insight and performance data to inform practical recommendations.
• Provide specialist communications advice to the CEO and Senior Leadership Team.
• Develop relationships with communications contacts at partners, funders, media and local authorities.
• Coordinate local media activity including press releases and media enquiries.
• Strengthen CAL's presence on LinkedIn and other professional platforms.
• Coordinate communications across Liverpool offices and identify joint activity.
• Support internal communications to engage staff and volunteers.

Job description

Help more people in Liverpool find a way forward. As our Communications Manager, you'll bring our work, impact and values to life through clear, inclusive communications that reach the people who need us, strengthen our reputation and inspire support for our mission. You'll coordinate communications activity across Citizens Advice Liverpool, helping us reach new audiences, build trust and show the difference our work makes. Working with colleagues across the organisation, you'll turn agreed priorities into engaging campaigns, digital content and clear messages for staff, communities, partners and funders. This could be a great role for you if you enjoy:

• Combining creative ideas with organised, hands‑on delivery.
• Developing accessible content and audience‑led campaigns.
• Using insight and data to improve communications.
• Helping colleagues and volunteers communicate with confidence.

Key responsibilities 1. Plan campaigns and protect our brand

• Support communications planning and coordinate delivery across Citizens Advice Liverpool, ensuring activity contributes to organisational and fundraising priorities.
• Coordinate the consistent, accessible and inclusive use of CAL's brand identity and messaging across all channels.
• Plan and deliver audience‑led communications for campaigns, advocacy, fundraising and stakeholder engagement.
• Use audience insight, research and performance data to improve activity and produce practical recommendations.
• Provide specialist communications advice and support to the CEO and Senior Leadership Team, escalating strategic or sensitive matters appropriately.

2. Build our profile and relationships

• Support CAL to maintain a clear and credible voice on poverty, social isolation and access to justice across Liverpool City Region.
• Develop productive relationships with communications contacts at partner, funder, media and local authority organisations.
• Coordinate local media activity, including press releases, routine enquiries and media contacts, escalating sensitive issues appropriately.
• Strengthen CAL's presence on LinkedIn and other professional platforms to support recruitment, partnerships and reputation.
• Coordinate communications links with Citizens Advice offices across Liverpool City Region and identify opportunities for joint activity.
• Monitor internal and external channels for emerging reputational risks and support agreed responses.

3. Engage colleagues and strengthen internal communications

• Coordinate internal communications that support staff engagement, organisational cohesion and agreed change priorities.
• Use SharePoint, newsletters, Yodeck and Teams effectively and consistently.
• Provide guidance, training and practical resources so colleagues and volunteers can communicate confidently and apply CAL's brand consistently.
• Ensure internal messaging promotes transparency and supports staff wellbeing and organisational change.

4. Manage digital content and communications resources

• Coordinate accessible, high‑quality website and social media content that supports agreed organisational priorities.
• Put clear processes in place so operational staff and volunteers can complete routine updates.
• Provide editorial oversight for case studies, campaigns and organisational announcements.
• Maintain approved brand assets, templates and guidance so colleagues can access current, compliant resources.
• Develop practical standards, workflows and approval processes for communications outputs.
• Commission marketing materials and coordinate colleagues and volunteers who contribute to content production.
• Ensure communications are inclusive, accessible and compliant with data protection requirements.

5. Contribute to our mission and culture

• Champion CAL's values and ensure communications are inclusive, accessible and reflective of the communities we serve.
• Use audience insight and, where appropriate, the experiences of people who use our services to inform communications and brand activity.
• Promote safe, ethical and responsible communications practice.
• Support hybrid working and contribute to a positive organisational culture.