Communications and Marketing Manager

Blackpool Teaching Hospitals NHS Foundation Trust; Lancashire; On-site; GBP 40,000 - 60,000; Full time

Job summary

A healthcare management subsidiary in the UK is seeking a Communications and Marketing Manager to support their strategic objectives. This role involves managing internal and external communications, developing marketing strategies, and engaging stakeholders to enhance the company's reputation. Candidates must have a degree, relevant marketing experience, and strong communication skills. This position offers the opportunity to make a significant impact within a dynamic environment.

Qualifications

• Educated to degree level or equivalent experience.
• Proven experience in communications and marketing strategies.
• Experience of working in or with the NHS is essential.

Responsibilities

• Support Senior Leadership Team in strategic communication.
• Manage internal and external communication channels.
• Develop, coordinate and implement long-term communications strategy.

Skills

Strategic communication

Reputation management

Stakeholder engagement

Event planning

Digital marketing

Team leadership

Excellent writing skills

Negotiation skills

Education

Educated to degree level

Post-graduate qualification in a relevant subject area

Member of relevant professional body

Tools

Digital communication platforms

Content management systems

Job description

Communications and Marketing Manager

The closing date is 20 November 2025

Please note that this role is advertised on behalf of Atlas BFW Management Ltd (Atlas), a wholly-owned subsidiary of Blackpool Teaching Hospitals NHS Foundation Trust and as such, successful applicant(s) will be on Atlas Terms and Conditions. For further information about Atlas, please visit: www.bfwml.co.uk

Be responsible for supporting the Senior Leadership Team deliver the company's strategic objectives through the effective development, implementation and evaluation of a communications and marketing strategy and associated plans.

Provide internal and external communications including marketing and media communications, reputation management advice and training to the board, executive team and other senior managers. They will also develop and maintain relationships with key stakeholders to build and grow the company's reputation.

Act as communications link between the company and its stakeholders.

Advise and support communications with teams across the business.

Main duties of the job

Support the Atlas Board and Senior Leadership Team by providing strategic counsel, reputation management and marketing advice as part of a high‑quality communications and marketing service.

• Managing all internal/external communications channels, including digital and social communications
• Delivery of digital and print collateral
• Policy creation and review
• Budget management

About us

As experts in healthcare facilities and property management, we deliver fully‑managed healthcare facilities services and property management solutions to clients throughout Blackpool, Fylde, Wyre and North Lancashire.

Our teams ensure our clients' properties and amenities provide the best environment for their customers, patients, staff and visitors.

As a wholly owned subsidiary of Blackpool Teaching Hospitals NHS Foundation Trust, we support the Trust's frontline clinical services and assist with the delivery of patient care, through our service provision.

Our profits are used to help grow our business, whilst providing additional employment, training and development opportunities for local people.

Visit: bfwml.co.uk for further information.

Please note this role will be on an ATLAS contract, not an NHS contract.

This advert will close when sufficient applications have been received.

Job responsibilities

Support the Atlas Board and Senior Leadership Team by providing strategic counsel, reputation management and marketing advice as part of a high‑quality communications and marketing service.

• Managing all internal/external communications channels, including digital and social communications
• Delivery of digital and print collateral
• Policy creation and review
• Budget management

Develop, coordinate and implement long‑term communications and marketing strategy and plans that support Atlas business objectives.

Engage Atlas colleagues and stakeholders to develop a pipeline of positive stories which support the company's reputation, strategically influence stakeholders and deliver its objectives.

Produce high‑quality printed and digital materials, writing/editing as appropriate and liaising with printers/designers where necessary.

Support organisation of corporate events, especially around recruitment.

Conduct regular audit and evaluation of communications, including surveys.

Develop relationships with BTH communications colleagues and in the wider NHS to ensure a coordinated approach to social media and wider communications.

Develop and manage the company website and intranet.

Manage corporate support and support junior colleagues as required.

Lead on handling media inquiries and engaging with journalists in partnership with clients where necessary.

Champion the Atlas brand ensuring compliance across all channels with accessible design principles, NHS identity requirements and local branding.

Person Specification

Education / Qualifications

• Educated to degree level or equivalent level of relevant experience.
• Post‑graduate qualification in a relevant subject area to Masters level equivalent.
• Member of relevant professional body e.g. CIPR, CIM.

Knowledge / experience

• Proven experience of development and delivery of communications and marketing strategies/plans.
• Experience in communications and marketing across multiple channels.
• Demonstrable experience producing impactful communications and campaigns.
• Experience of publishing across digital and print.
• Experience of building relationships with stakeholders across complex organisational forms.
• Proven experience of creating opportunities and working collaboratively with internal and external partners.
• Experience of commissioning and managing external agencies.
• Experience developing and managing digital and social channels.
• Experience of managing resources, staff and budget.
• Experience of developing policies.
• Experience working in or with the NHS.
• Experience of handling and responding to media requests.
• Experience of events planning.

Skills / Ability / Knowledge

• Ability to command confidence of colleagues, senior leaders and board.
• Evidence of ability to deliver against targets.
• Ability to work productively in collaborations across organisational boundaries.
• Knowledge of website development and social media techniques.
• Knowledge of developing and maintaining a brand.
• Knowledge of marketing techniques.
• Excellent interpersonal skills with the ability to communicate with a range of audiences.
• Effective negotiation and influencing skills.
• Excellent writing skills and ability to adapt to a range of written forms.
• Strong organisational and IT skills.
• High level of accuracy and attention to detail.
• Good understanding of NHS and environment.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Blackpool Teaching Hospitals NHS Foundation Trust