Communications and Marketing Manager

NHS; Lancashire; On-site; GBP 35,000 - 50,000; Full time

Job summary

A healthcare organization in Lancashire is looking for a Communications and Marketing Manager to lead strategic communications and build relationships with stakeholders. This role involves creating marketing strategies, managing communications channels, and supporting the Senior Leadership Team in advancing the organization's objectives. Ideal candidates will have experience in communications, marketing, and stakeholder engagement.

Qualifications

• Experience in developing and delivering communications and marketing strategies.
• Proven ability to engage with stakeholders across complex organizations.
• Demonstrable influencing skills and experience of managing external agencies.

Responsibilities

• Support Senior Leadership Team with strategic communications and marketing advice.
• Manage communications and marketing activities across various channels.
• Create and implement long-term marketing strategies to support business objectives.

Skills

Stakeholder relationship building

Communications strategy development

Marketing campaign creation

Digital and social media management

Negotiation skills

Interpersonal skills

Writing skills

Organizational skills

Education

Degree level education or equivalent

Post-graduate qualification (Masters equivalent)

Job description

Job summary

Job summary

Please note that this role is advertised on behalf of Atlas BFW Management Ltd (Atlas), a wholly‑owned subsidiary of Blackpool Teaching Hospitals NHS Foundation Trust and as such, successful applicant(s) will be on Atlas Terms and Conditions. For further information about Atlas, please visit: www.bfwml.co.uk

Be responsible for supporting the Senior Leadership Team deliver the company's strategic objectives through the effective development, implementation and evaluation of a communications and marketing strategy and associated plans.

Provide internal and external communications including marketing and media communications, reputation management advice and training to the board, executive team and other senior managers. They will also develop and maintain relationships with key stakeholders to build and grow the company's reputation.

Act as communications link between the company and its stakeholders.

Advise and support communications with teams across the business.

Responsibilities

• Support the Atlas Board and Senior Leadership Team by providing strategic counsel, reputation management and marketing advice as part of a high quality communications and marketing service.
• Lead on and manage communications and marketing activities including:
• Managing all internal/external communications channels, including digital and social communications.
• Delivery of digital and print collateral.
• Policy creation and review.
• Budget management.
• Develop, coordinate and implement long‑term communications and marketing strategy and plans that support Atlas business objectives.
• Engage Atlas colleagues and stakeholders to develop a pipeline of positive stories which support the company’s reputation, strategically influence stakeholders and deliver its objectives.
• Produce high quality printed and digital materials, writing and editing as appropriate and liaising with printers and designers where necessary.
• Support organisation of corporate events, especially around recruitment.
• Conduct regular audit and evaluation of communications, including surveys.
• Develop relationships with BTH communications colleagues and in the wider NHS to ensure a coordinated approach to social media and wider communications.
• Develop and manage the company website and intranet.
• Manage corporate support and support junior colleagues as required.
• Lead on handling media inquiries and engaging with journalists in partnership with clients where necessary.
• Champion the Atlas brand ensuring compliance across all channels with accessible design principles, NHS identity requirements and local branding.

Qualifications & Experience

• Educated to degree level or equivalent level of relevant experience.
• Post‑graduate qualification in a relevant subject area to Masters level equivalent.
• Member of a relevant professional body e.g. CIPR or CIM (desirable).
• Proven experience of development and delivery of communications and marketing strategies and plans.
• Experience in communications and marketing across multiple channels.
• Demonstrable experience producing impactful communications and campaigns.
• Experience of publishing across digital and print.
• Experience of building relationships with stakeholders across complex organisations.
• Demonstrable influencing and persuasion skills.
• Proven experience of creating opportunities and working collaboratively with internal and external partners.
• Experience of commissioning and managing external agencies.
• Experience developing and managing digital and social channels.
• Experience of managing resources, staff and budget.
• Experience of developing policies.
• Experience working in or with the NHS (desirable).
• Experience of handling and responding to media requests (desirable).
• Experience of events planning (desirable).

Skills & Ability

• Ability to command confidence of colleagues, senior leaders and board.
• Evidence of ability to deliver against targets.
• Ability to work productively in collaborations across organisational boundaries.
• Knowledge of website development and social media techniques.
• Knowledge of developing and maintaining a brand.
• Knowledge of marketing techniques.
• Excellent interpersonal skills with the ability to communicate with a range of audiences.
• Effective negotiation and influencing skills.
• Excellent writing skills and ability to adapt to a range of written forms.
• Strong organisational and IT skills.
• High level of accuracy and attention to detail.
• Good understanding of NHS and environment (desirable).

Disclosure and Barring Service check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.

Certificates of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications.

Employer details

Employer name: Blackpool Teaching Hospitals NHS Foundation Trust

Address: Blackpool Victoria Hospital, 12 East Park Drive, Blackpool, FY3 8DX

Contact & Information

Visit: bfwml.co.uk for further information.