Communications and Marketing Manager

One Care (BNSSG) C.I.C.; Basingstoke and Deane; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading healthcare organization in the UK seeks a Communications and Marketing Manager to drive member engagement and enhance its profile. The successful candidate will manage a small team, lead strategic communications, and contribute to impactful marketing initiatives across the organization. Key responsibilities include developing engagement strategies, content creation, and event planning. Applicants should have strong writing skills and a background in digital platform management. This role presents an exciting opportunity to influence effective communication strategies.

Qualifications

• Proven experience in a communications, engagement, or public relations role.
• Strong writing and editing skills.
• Experience in leading planning and delivery of events.
• Experience in media relations including drafting press releases.
• Knowledge of evaluation techniques for measuring impact.

Responsibilities

• Lead member communications and engagement strategies.
• Develop tailored, audience-focused content.
• Oversee website structure and content.
• Create engaging content across all channels.
• Monitor and evaluate communications activity using KPIs.

Skills

Strong writing and editing skills

Event planning

Digital platform management

Media relations

Brand management

Education

Degree-level qualification in communications, marketing or related field

Tools

Canva

Adobe Creative Suite

Mailchimp

WordPress

Google Analytics

Job description

Thisis an exciting opportunity to shape a new role within One Cares small andambitious Communications and Engagement Team. You will work closely with theDirector of Communications and Engagement and line-manage the Communications Assistant.We are looking for someone proactive and able to put ideas into action, who is happydelivering day-to-day, alongside thinking strategically.

Thisrole will lead and deliver impactful communications and marketing initiativesacross general practice in BNSSG and beyond. You will be responsible fordeveloping and implementing a strategic communications and marketing plan thatsupports One Cares priorities and enhances member engagement.

Main duties of the job

Lead member communications and engagement strategies

Develop tailored, audience-focused content using insights and feedback

Champion two-way engagement through surveys, forums, and digitalplatforms

Shape One Cares marketing communications and campaigns

Create engaging content across all channels

Evaluate activity using data and insight

Act as primary contact for media enquiries

Develop storytelling opportunities to highlight impact and innovation

Monitor media coverage and advise senior leaders

Oversee website structure, content, and functionality

Ensure accessibility, brand consistency, and data protection compliance

Lead newsletters, GP bulletins, and regular communications

Develop integrated communications plans aligned with strategicobjectives

Provide strategic counsel to senior leaders

Draft briefing notes and backgrounders

Drive brand awareness and consistency

Lead planning and delivery of events

Monitor and evaluate communications activity using KPIs and insights

About us

One Care is one of the largest GP federations in England, representingand supporting 69general practice partnerships, which together care formore than one million patients in BNSSG. One Careoffers a number ofdirect support services to practices, Primary Care Networks (PCNs) andlocalities. These cover a range of areas including digital, businessintelligence, communications and practice management. We also amplify the voiceof practices in discussions about delivery of healthcare in our area.

Job responsibilities

The Communicationsand Marketing Manager will lead the delivery of communications and marketingactivity that enhances One Cares reputation as the voice of General Practice.This role focuses on strengthening member engagement, building brand awareness,and managing One Cares external profile across key channels and audiences.

The Communicationsand Marketing Manager will work closely with the Communications and EngagementDirector, translating strategic priorities into effective communications plansand high-quality content. They will lead the day-to-day delivery ofcommunications activity, provide insight and evaluation to informdecision-making, and support reputation management and stakeholder engagement.This role will deputise for the Communications and Engagement Director and actsas a key operational partner, helping to ensure consistency, innovation, andimpact across all communications and engagement channels.

Workingcollaboratively across the organisation and with system partners, thepostholder will ensure the One Care brand is consistently applied andcommunicated effectively. They will oversee core channels including thewebsite, social media, newsletters, and news releases, and manage the DigitalCommunications Officer to ensure content is integrated, audience-focused, andaligned with organisational priorities

Person Specification

Qualifications

• Degree-level qualification in communications, public relations, marketing, journalism, or a related field, or demonstrable equivalent professional experience.
• N/A

Experience

• Proven experience in a communications, engagement, or public relations role, ideally within a complex or multi-stakeholder environment.
• Strong writing and editing skills, with the ability to tailor content for different audiences and channels.
• Experience in leading the planning, management and delivery of events
• Demonstrable experience of managing digital platforms, including websites and social media, with a focus on user experience and accessibility.
• Experience in media relations, including drafting press releases, handling enquiries, and building relationships with journalists.
• Track record of developing and delivering communications strategies that support organisational goals and drive engagement.
• Experience in brand management, including applying brand guidelines and developing brand assets.
• Knowledge of evaluation techniques to measure communications impact and inform continuous improvement.
• Professional membership of a relevant body
• Experience working in or with the NHS, primary care, or other health and care organisations.
• Understanding of the policy and operational landscape affecting general practice and primary care.
• Experience in event planning and delivery, including communications support for conferences, webinars, or stakeholder forums.
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) and email marketing platforms (e.g., Mailchimp, Campaign Monitor).
• Experience in internal communications, including staff engagement and change communications.
• Knowledge of web content management systems (e.g., WordPress) and basic HTML/CSS.
• Experience using analytics tools (e.g., Google Analytics, social media insights) to inform content strategy.