Communication and Content Manager

Evergreen Garden Care; Frimley; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading garden care company in the UK is seeking a Communications and Content Manager to oversee content strategies across various platforms. You will manage social media content, develop trade education materials, and lead internal communications. The ideal candidate should have 3-5 years of experience in a similar role, with strong project management and communication skills, plus a passion for the gardening industry.

Qualifications

• 3-5 years of experience in communications or content management.
• Proficient in managing multiple stakeholders and deadlines.
• Experience with social media, CRM, PR, and trade communications.

Responsibilities

• Lead and execute content strategies across multiple channels.
• Manage influencer relationships and press office activities.
• Support in-store excellence through POS execution.

Skills

Project management

Multi-channel content strategy

Influencer management

Content planning

Analytical skills

Written communication

Verbal communication

Job description

We are seeking a dynamic and strategic Communications and Content Manager to lead and execute our comprehensive content and communication strategies across multiple channels within the UK garden care category. The ideal candidate will be responsible for managing content plans for both consumer and trade audiences, driving engagement, and supporting brand growth through innovative and targeted communications. As well as internal and corporate communications to internal colleagues.

What You’ll Be Getting Up To:

• Social Content Creation Own and deliver the content calendar across Instagram, TikTok, and Facebook. Collaborate with our social agency to create engaging, on‑brand content that drives awareness and interaction.
• Organic Social & Influencer Strategy Develop educational and inspiring organic content plans. Manage influencer relationships and press office activity—ensuring smooth comms, accurate briefs, and impactful partnerships.
• Trade Education & Marketing Lead the development of our Trade Academy, creating fresh training content for internal teams and partners. Drive the annual trade marketing calendar, supporting creative, content, and seasonal events.
• Retail Activation & POS Support in-store excellence through POS execution and retail activations. Deliver engaging initiatives for garden centre consumers—from competitions to live events.
• Asset & PR Management Manage branded imagery and video assets, keeping everything current and campaign‑ready. Coordinate with PR teams to ensure strong media coverage and internal alignment.
• Internal Comms & Culture Lead internal marketing efforts across LinkedIn and our sites, keeping teams connected and inspired.

Knowledge & Experience – what you will bring!

• Proven experience in communications, content management, or a related marketing role (3-5 years minimum)
• Strong understanding of multi‑channel content strategy including social media, CRM, PR, and trade communications.
• Excellent project management skills with the ability to manage multiple stakeholders and deadlines.
• Experience managing influencer partnerships and press relations.
• Proficient in asset management and content planning tools.
• Analytical mindset with the ability to interpret data and develop actionable insights.
• Exceptional written and verbal communication skills.
• Knowledge of the gardening or horticulture industry is a plus

Key Competencies/Skills Required:

• Proven experience in communications, content management, or a related marketing role (3-5 years minimum)
• Strong understanding of multi‑channel content strategy including social media, CRM, PR, and trade communications.
• Excellent project management skills with the ability to manage multiple stakeholders and deadlines.
• Experience managing influencer partnerships and press relations.Proficient in asset management and content planning tools.
• Analytical mindset with the ability to interpret data and develop actionable insights.
• Exceptional written and verbal communication skills.
• Knowledge of the gardening or horticulture industry is a plus

If you’re passionate about driving impactful communications and creating compelling content that resonates with diverse audiences, we’d love to hear from you!