Communication and Campaign Manager

Michael Page (UK); Liverpool; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading recruitment agency is seeking a Communication and Campaign Manager to drive brand activation for a well-known FMCG brand. The role requires planning and executing integrated marketing campaigns, developing social media strategies, and translating brand plans into shopper strategies. Offering up to £50,000 plus a 10% bonus, strong benefits, and hybrid working in Liverpool.

Benefits

Up to £50,000 salary

10% bonus

Strong benefits package

Hybrid working

Qualifications

• Demonstrable experience planning and executing integrated marketing campaigns in FMCG or Retail.
• Previous track record of creating impactful social media content.
• Strong understanding of consumer to shopper journey.

Responsibilities

• Execute go-to-market brand activation campaigns.
• Lead execution of marketing plan across all channels.
• Plan and execute retailer activation strategies.
• Develop insight-led communication strategy for digital channels.

Skills

Integrated marketing campaign planning and execution

Social media content creation and delivery

Shopper marketing understanding

Attention to detail

Commercial mindset

Job description

A role with a household brand. You\'ll need to be a communications specialist with shopper marketing experience.

About Our Client

An immediately recognisable FMCG brand.

Job Description

Key responsibilities of the Communication and Campaign Manager:

• Work with the Brand Team to execute go-to-market brand activation campaigns for agreed target audiences and product portfolios
• Lead the execution and implementation of the marketing plan across ATL and BTL channels, ensuring campaigns are delivered on time and within budget
• Own the planning, development, and execution of all retailer activation
• Work closely with the Brand Team to translate brand plans into tailored shopper strategies across both in-store and online environments
• Grow the brand\'s presence across social and digital channels by leading the development of an insight-led, always-on communication strategy

The Successful Applicant

The ideal Communication and Campaign Manager:

• Demonstrable experience planning and executing integrated marketing campaigns within the FMCG or Retail sector
• Previous track record of creating and delivering social media content and campaigns, with strong performance outcomes
• Solid understanding of Shopper marketing and the consumer to shopper journey
• Commercially minded with strong attention to detail
• Able to work from Liverpool (Hybrid with one day a week from home)

What\'s on Offer

The Communication and Campaign Manager Offer:

• Up to £50,000 + 10% bonus
• Strong benefits package
• Hybrid working
• A chance to work with one of the North Wests most recognisable brands