Commercial & Welcome Manager - Ulverston

The National Trust; Ulverston; On-site; GBP 30,000 - 40,000; Full time

Job summary

A heritage conservation organization in Ulverston is seeking a motivated Commercial Welcome Manager to lead its welcome and commercial operations. You will play a vital role in delivering exceptional visitor experiences while driving income. The ideal candidate will have experience in Food & Beverage, leadership skills, and financial acumen, ensuring compliance and engaging effectively with staff and visitors. This role offers a supportive environment with various employee benefits.

Benefits

Substantial pension scheme

Free entry to National Trust places

Rental deposit loan scheme

Season ticket loan

EV car lease scheme

Perks at work discounts

Holiday allowance up to 32 days

Flexible working

Employee assistance programme

Free parking at Trust places

Qualifications

• Experienced as a leader with skills in setting personal objectives.
• Familiar with budgets, increasing income, and controlling costs.
• Confident in identifying new opportunities and strategic decisions.
• Good with people and possesses a can-do attitude.
• Aware of health and safety compliance.

Responsibilities

• Lead a small to medium-sized commercial operation including Food & Beverage and Welcome services.
• Inspire and develop a high-performing team while ensuring excellent service.
• Deliver a warm and inclusive welcome to visitors and achieve financial targets.
• Ensure compliance with health & safety, food safety, and legislation.
• Collaborate with teams to connect commercial offers with conservation purposes.

Skills

Leadership skills

Budget management

Strategic decision-making

People skills

Health and safety compliance

Job description

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Commercial & Welcome Manager - Ulverston

We’re looking for a motivated Commercial Welcome Manager to lead our welcome and commercial operations at Fell Foot.

This is a unique opportunity to play a vital role in delivering exceptional visitor experiences while driving income that supports our work caring for special places, for everyone, for ever.

Important notice

In line with our redeployment policy, we’ll prioritise applications from employees who are under formal notice of redundancy.

What it's like to work here

At the National Trust, we believe people and places need each other to thrive.

You’ll be part of a supportive and collaborative team that values curiosity, creativity, and care.

We’re committed to creating a welcoming environment for all, where difference is celebrated and everyone feels they belong.

With a shared purpose and an enthusiasm for heritage, nature, and community, we work together to make a lasting impact.

To find out more about what it’s like to work in a food and beverage team for the National Trust, click here to watch our video.

What you'll be doing

Playing a key role in the property leadership team and contributing to wider engagement activities, you’ll lead a small to medium‑sized commercial operation, which will include Food & Beverage and Welcome services.

You’ll inspire and develop a high‑performing team of staff and volunteers, ensuring consistently excellent service and presentation standards.

You’ll be responsible for delivering a warm and inclusive welcome to all our visitors, achieving ambitious financial targets and optimising income through effective planning and commercial insight.

Compliance with health & safety, food safety, and other relevant legislation will be a key element to your role, embedding our values and service culture across the team.

Collaborating with property teams to connect our commercial offer with our conservation purpose, you’ll be leading on seasonal campaigns, product knowledge, and upselling to enhance the visitor experience.

You can view the full role profile for this role in the attached document.

You don't need to have all of the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what’s possible in this role.

Who we're looking for

Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

• experienced as a leader, with skills including setting personal objectives and providing development.
• familiar with budgets, increasing income and controlling costs.
• confident with identifying new opportunities and making strategic decisions for the future of your department.
• good with people, with a can‑do attitude.
• aware of health and safety compliance.

Additional criteria for all other applicants:

• experience in Food & Beverage, Retail, or Visitor Welcome operations
• leadership skills, with proven ability in developing and motivating teams
• proven experience in driving commercial success while delivering outstanding visitor experiences
• sound financial acumen and experience managing budgets, stock, and labour
• confident communicator and collaborator

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places

Click here to find out more about the benefits we offer to support you.

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