Commercial & Welcome Manager - Ulverston

National Trust; Ulverston; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading conservation organization located in the UK is seeking a Commercial Welcome Manager. This role involves leading commercial operations, inspiring a high-performing team, and ensuring excellent service. Candidates should have proven leadership experience, strong budget management skills, and a collaborative attitude. The position offers numerous benefits including a substantial pension scheme, free entry to Trust places, and flexible working options.

Benefits

Substantial pension scheme

Free entry to National Trust places

Flexible working

Employee assistance programme

Qualifications

• Proven leadership experience in a similar commercial role.
• Strong skills in budget management and increasing income.
• Excellent interpersonal and communication skills.

Responsibilities

• Lead a small to medium-sized commercial operation, including Food & Beverage.
• Inspire and develop a high-performing team of staff and volunteers.
• Ensure compliance with health and safety regulations.

Skills

Leadership

Budget Management

Interpersonal Skills

Health and Safety Compliance

Job description

Recruitment Notice

Important notice: In line with our redeployment policy, we will prioritise applications from employees who are under formal notice of redundancy.

Responsibilities

As Commercial Welcome Manager you will:

• Lead a small to medium‑sized commercial operation, including Food & Beverage and Welcome services.
• Inspire and develop a high‑performing team of staff and volunteers, ensuring consistently excellent service and presentation standards.
• Deliver a warm and inclusive welcome to all visitors, achieving ambitious financial targets and optimising income through effective planning and commercial insight.
• Ensure compliance with health & safety, food safety, and other relevant legislation, embedding our values and service culture across the team.
• Collaborate with property teams to connect our commercial offer with our conservation purpose, leading seasonal campaigns, product knowledge and upselling to enhance the visitor experience.

Qualifications & Minimum Criteria

• Experienced leader, with skills including setting personal objectives and providing development.
• Familiar with budgets, increasing income and controlling costs.
• Confident in identifying new opportunities and making strategic decisions for the future of the department.
• Good interpersonal skills, with a can‑do attitude.
• Aware of health and safety compliance.

Additional Qualifications (for all other applicants)

• Experience in Food & Beverage, Retail, or Visitor Welcome operations.
• Leadership skills, with proven ability in developing and motivating teams.
• Proven experience in driving commercial success while delivering outstanding visitor experiences.
• Sound financial acumen and experience managing budgets, stock and labour.
• Confident communicator and collaborator.

Benefits

• Substantial pension scheme of up to 10% basic salary.
• Free entry to National Trust places for you, a guest and your children (under 18).
• Rental deposit loan scheme.
• Season ticket loan.
• EV car lease scheme.
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts.
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible.
• Employee assistance programme.
• Free parking at most Trust places.