Commercial Marketing Executive

Window Systems Division; Telford; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading window solutions provider in Telford is seeking a Commercial Marketing Executive to develop and execute a comprehensive marketing strategy. This hybrid role involves creating activity plans, managing collateral, and leading marketing campaigns. The ideal candidate will have a degree in Marketing or related field, along with at least 2 years of relevant experience in a commercial or industrial setting, ensuring effective communication and project management skills.

Qualifications

• 2+ years of experience in a marketing role, ideally within manufacturing and/or specification background.
• Experience working with technical or industrial products.

Responsibilities

• Develop, own and execute the Specification marketing strategy.
• Create and manage all Specification collateral.
• Plan and execute integrated marketing campaigns.
• Organise and support shows, exhibitions, and promotional events.
• Track campaign performance using analytics tools.

Skills

Strong written and verbal communication skills

Proficiency in marketing software (e.g., CRM, CMS, Google Analytics)

Excellent organisational and project management skills

Creative thinking and attention to detail

Ability to work independently and in a team

Education

Degree in Marketing, Business, Communications, or related field

Job description

JOB TITLE: Commercial Marketing Executive

SITE LOCATION: Telford / Hybrid

HOURS: Monday – Friday : 8.30am - 5.00pm

REPORTS TO: Head of Marketing / Head of Commercial

Key Accountabilities

Develop, own and execute the Specification marketing strategy for Epwin Window Systems, aligning with our Specification Sales Team and overall business objectives.

• Create activity plans to support Specification Sales Team objectives and provide regular updates on performance
• Manage the Approved Commercial Partner Scheme, create and deliver a value proposition that its members see added value in. Identify and target opportunities to grow the scheme membership, and extend products and services to increase appeal
• Create and manage all Specification collateral, both print and online, and ensure content is correct and up to date.

Manage specification platforms and provide Specification Sales Team with leads

• Create KPIs for measuring success in your role and report them monthly
• Organise and attend relevant events
• Support Specification Sales Team as and where necessary

Key Experiences and Skills Required

CRM Management

• Manage, record, assign and track specification leads via CRM platform

Campaign Coordination

• Plan, execute, and monitor integrated marketing campaigns across digital and traditional channels.
• Liaise with internal teams and external agencies to ensure timely delivery of campaign assets.

Content & Communications

• Create and manage content for brochures, websites, email newsletters, and social media.
• Ensure consistent brand messaging across all platforms.

Event Management

• Organise and support shows, exhibitions, and promotional events.
• Coordinate logistics, promotional materials, and post-event analysis.

Sales Support

• Collaborate with the Specification Sales Team to develop relevant marketing collateral and tools.
• Communicate campaign objectives and provide materials to support lead generation.

Reporting & Metrics

• Track campaign performance using analytics tools.
• Provide regular updates and recommendations to senior management.

Desirables Skills, Qualifications and Experience Required

• Degree in Marketing, Business, Communications, or related field
• 2+ years of experience in a marketing role, ideally within manufacturing and / or specification background
• Strong written and verbal communication skills.
• Proficiency in marketing software (e.g., CRM, CMS, Google Analytics).
• Excellent organisational and project management skills.
• Creative thinking and attention to detail
• Experience working with technical or industrial products.
• Ability to work independently and as part of a cross-functional team

Personal Attributes

Action-Oriented – Demonstrates the ability to address challenges and opportunities promptly, ensuring timely and effective solutions.

Results-Driven – Confident and decisive, consistently seeking ways to improve performance and challenge conventional methods to achieve measurable outcomes.

Exceptional Communicator – Clear and concise in both written and verbal communication, able to engage effectively with stakeholders at all levels, including customers, suppliers, and internal teams.

Strategic Agility – Quickly recognises changing market dynamics and responds with innovative strategies to maintain competitive advantage.

Commitment to High Standards – Motivated to raise benchmarks, challenge inadequate solutions, and deliver excellence in all aspects of the role.

Integrity and Trust – Upholds the highest standards of honesty, transparency, and loyalty, fostering a culture of openness and accountability.