Commercial Manager New Northampton Riverside Park, Northampton

Virgin Active; Northampton; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Annual leave 33 days

Virgin Active membership

Discounts across Virgin group

Salary Finance

Mental health support

Corporate lettings support

ePoints discounts

Job summary

Virgin Active in the United Kingdom is seeking a Commercial Manager to lead the Acquisition team. You will drive membership growth and profitability through a premium, customer-focused sales strategy and inspire a high performing team.

This role emphasizes data-driven insights, CRM accuracy, and a refined member journey from enquiry to retention. You will coach for high-quality conversations, monitor KPIs, and model exceptional standards across duty shifts, with a focus on premium service and

Qualifications

• Proven experience leading a high performing commercial or sales team.
• Strong commercial acumen with the ability to interpret financial results.
• Excellent people management and organisational skills.
• Passion for hospitality and customer experience with service excellence.
• Excellent communication and interpersonal skills.

Responsibilities

• Hold total accountability for the club’s commercial results, including membership revenue and sales mix.
• Drive corporate sales pipeline activity, partnerships, and lead conversion.
• Deliver weekly and monthly commercial planning and modelling.
• Shift the team to a premium, value-driven selling model with compelling value propositions.
• Coach the team to deliver high-quality, emotionally resonant conversations.
• Ensure CRM accuracy and data-led prioritisation to improve conversion.
• Lead onboarding and 90-day graduation moments for new members.
• Set KPIs, conduct one-to-ones, and identify future talent.

Skills

Lead a high performing commercial or销售

Commercial acumen

People management

Customer experience

Communication skills

Flexibility schedule

Job description

As we evolve into Social Wellness Clubs, we are creating spaces and experiences that support every aspect of our members’ physical, mental, nutritional and social wellbeing. By bringing together expert guidance, genuine community, personalised experiences and innovative technology, we make wellness feel accessible, welcoming and easy to navigate. Virgin Active is committed to recruiting the finest people who share our passion for creating exceptional experiences and delivering world-class service every day. We are looking for Commercial Manager to join our Acquisition team.

Role Type: Full time

Number of Hours: 40

In this role, you will play a part in the club’s commercial performance, driving membership growth, revenue, and profitability through a premium, customer focused sales strategy. You will inspire and develop a high performing team, optimise the member journey from first enquiry to long term retention, and use data driven insights to deliver exceptional commercial results and member experiences.

The Role

• Holding total accountability for the club’s commercial results, including membership revenue, net movement, POS value, total wallet size, sales volume, quality of sale, and sales mix.
• Driving corporate sales pipeline activity, strategic partnerships, lead flow, conversion optimisation, and full oversight of the prospect journey.
• Delivering accurate weekly and monthly commercial planning and activity modelling to support performance.
• Shifting the team from mid market, volume based selling to a premium, value driven model by positioning membership as a premium lifestyle and enhancing sales storytelling through personas, emotional drivers, and tailored value propositions.
• Coaching the team to deliver short, elegant, emotionally resonant conversations and embedding quality of sale measures into daily performance reviews.
• Ensuring accurate CRM (Dynamics) usage, predictive insights, and data led prioritisation to increase conversion, reduce drop off, and grow POS value.
• Ensuring delivery of the new member onboarding journey, including tailored onboarding within the first 7 days, persona aligned welcome experiences, moments of generosity, and a curated 90 day graduation moment.
• Leading a high performance culture by setting clear KPIs, delivering disciplined one to ones, coaching premium sales skills, and identifying and developing future talent.
• Leading by example during duty shifts, operational escalations, and member interactions, modelling exceptional standards at all times.
• Ensuring operational and administrative excellence, including accurate membership administration, GDPR compliance, transparent reporting, and full CRM accuracy.

Who We’re Looking For

• Proven experience leading a high performing commercial or sales team.
• Strong commercial acumen with the ability to interpret financial results and drive profitability.
• Strong people management and organisational skills, fostering a cohesive and high performing team.
• A passion for hospitality and customer experience, with unwavering dedication to service standards.
• Excellent communication and interpersonal skills, with the ability to hold people accountable and drive performance.
• Flexibility to work early mornings, evenings, weekends, and holidays.

What You’ll Get

• The opportunity to be part of a brand redefining the future of wellness
• A premium environment with industry leading facilities
• Development and progression opportunities aligned to your level
• Access to a vibrant, engaged member community
• The platform to build your career, reputation and impact

The Perks

• 33 days (including bank holidays) annual leave, plus a Celebration Day – and we want you take them
• Access to The Peoples Pension, with our contributions at 3%.
• Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
• We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% offPTsessions.
• You will join Virgin Family - where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2)
• Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
• Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
• Mental health is a cornerstone of wellbeing. Our Health Heroes employer assistance programme is there when you need a helping hand with 6 free counselling sessions.
• We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
• Access to ePoints, offering loads of online discounts to retailers.

Pay Range