Commercial Manager

COREcruitment; City Of London; On-site; GBP 59,000 - 70,000; Full time

Job summary

A leading beverage company in London is seeking a dynamic Commercial Manager to lead the national On Trade strategy. The role involves managing key partnerships, driving brand visibility, and securing new business within the hospitality sector. Ideal candidates will have a strong background in On Trade sales, excellent negotiation skills, and a proven track record in the premium drinks sector. Competitive salary up to £70k with bonuses and travel allowances offered.

Benefits

Competitive bonus and salary potential

Progression and development opportunities

Travel and car allowance

Qualifications

• Proven track record in On Trade sales or account management, ideally within premium drinks, mixers, or spirits.
• Strong commercial acumen with experience managing national or key account relationships.
• Excellent negotiation and presentation skills with a strategic, results-driven mindset.

Responsibilities

• Lead the national On Trade strategy and account management for key hospitality groups.
• Identify, target, and win new business opportunities.
• Negotiate commercial agreements and develop value-driven partnerships.
• Activate consumer-led brand experiences with marketing teams.
• Deliver annual sales and profitability targets.
• Collaborate with internal stakeholders for execution.

Skills

Track record in On Trade sales

Commercial acumen

Negotiation skills

Presentation skills

Collaboration and energy

Job description

Commercial Manager - Premium Mixer Brand – London & The South - Up to £70k plus car allowance and bonus

Join one of the world’s most recognized premium mixer brands as they continue to expand their footprint across the UK On Trade. We have been tasked for finding a dynamic Commercial Manager to lead and grow their national On Trade business – driving brand visibility, commercial performance and strategic partnerships across some of the most exciting venues and groups in the country.

As Commercial Manager, you will take ownership of their national On Trade strategy, managing existing key partners while identifying and winning new business across medium to large‑sized hospitality groups. You’ll be responsible for leading commercial negotiations, building strong joint business plans, and collaborating cross‑functionally to deliver impactful brand activation and awareness.

We are looking for a candidate with a strong black book working with venues such as Drake & Morgan, Gaucho, The Ivy collection and Cubitt House group. A bonus would be a candidate who has also worked in the foodservice and contract catering sector.

The company benefits:

• Competitive bonus and salary potential, along with travel and car allowance
• Progression and development within this growing business
• Autonomy and the chance to shape future projects and strategies.

The Commercial Manager responsibilities:

• Lead the national On Trade strategy and account management for key hospitality groups and managed operators.
• Identify, target, and win new business opportunities within key national and regional groups.
• Negotiate commercial agreements and develop long‑term, value‑driven partnerships.
• Work closely with the marketing and brand teams to activate consumer‑led brand experiences that drive awareness and sales.
• Deliver annual sales and profitability targets through effective forecasting, planning and relationship management.
• Collaborate with internal stakeholders including trade marketing, finance, and supply chain to ensure best‑in‑class execution.

The ideal Commercial Manager Candidate:

• Proven track record in On Trade sales or account management, ideally within premium drinks, mixers, or spirits.
• Strong commercial acumen with experience managing and growing national or key account relationships.
• Excellent negotiation and presentation skills with a strategic, results‑driven mindset.
• Collaborative, energetic and passionate about premium brands and the On Trade industry.
• Confident working cross‑functionally and influencing at senior stakeholder level.

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment / [e-mail]