Commercial Lead

3Search; England; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

A high-growth D2C brand is seeking a Commercial Lead (LTV) to enhance customer lifetime value through robust retention, monetisation, and reactivation strategies. The ideal candidate will have 3–5 years of relevant experience, strong analytical skills, and the ability to influence cross-functional teams. This role offers a competitive salary along with excellent wellness and professional development perks, including a £500 learning budget and enhanced parental leave.

Benefits

£500 personal learning budget

25 days’ holiday + bank holidays + 1 extra day each year

5 annual wellbeing days

Enhanced parental leave (fully paid maternity/paternity)

Private medical and dental cover

Cycle to work scheme

Paid sabbaticals after 5 years

Qualifications

• 3–5 years in a D2C or subscription business.
• Confidence with LTV metrics like churn and cohort analysis.
• Strong analytical skills with a bias for action.

Responsibilities

• Take accountability for retention, reactivation, and monetisation strategies.
• Create customer segments and personalisation strategies.
• Lead initiatives to boost upsell products and loyalty propositions.

Skills

Commercial growth experience

Retention strategy

Analytical skills

Stakeholder management

Business Intelligence tools familiarity

Tools

Looker

Job description

Commercial Lead (LTV)

£70,000 - £80,000 + Share Options + Benefits

West London | Hybrid (3 days office)

We’re working with a high-growth D2C brand revolutionising how people care for their pets. Their mission‑led approach, paired with B‑Corp certification, has earned them a fiercely loyal customer base, and they’re just getting started. With a collaborative, fast‑paced culture and a laser focus on innovation, this is a place where commercially‑minded professionals thrive. Following sustained growth and investment, they’re now hiring a Commercial Lead to own and optimise Customer Lifetime Value across every key touchpoint.

The Commercial Lead (LTV) will drive retention, monetisation, and reactivation strategies to deliver measurable business impact.

The Commercial Lead will…

• Take full accountability for retention, reactivation, and customer monetisation strategies
• Define and maintain self‑serve LTV reporting tools to support cross‑functional decisions
• Guide product and data teams on features that directly influence commercial performance
• Create actionable customer segments and personalisation strategies to maximise value
• Lead initiatives that boost the adoption of upsell products, rewards, and loyalty propositions

You Will Need

• 3–5 years in a commercial, growth, or retention‑focused role within a D2C or subscription business
• Confidence with LTV metrics (e.g., churn, ARPU, payback, cohort analysis)
• Experience in influencing senior stakeholders and prioritising initiatives across teams
• Strong analytical skills with a bias for action and measurable impact
• Bonus : familiarity with Looker or similar BI tools

Why You’ll Love It

• £500 personal learning budget
• 25 days’ holiday + bank holidays + 1 extra day each year of service
• 5 annual wellbeing days
• Enhanced parental leave (26 weeks fully paid maternity, 6 weeks fully paid paternity)
• Private medical and dental cover (Axa & Bupa)
• Cycle to work scheme and discounted gym access
• Best‑in‑class office culture (dogs included)
• Paid sabbaticals after 5 years