Commercial Growth Lead – Retention & LTV

Butternut Box; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A rapidly growing D2C pet food company in London is seeking a Commercial Lead to optimize customer lifetime value. In this high-impact role, you'll drive strategies for retention and reactivation while collaborating closely across marketing, product, and data teams. Ideal candidates will have 3-5 years in a commercial role with a strong focus on metrics. This position offers competitive benefits and operates with a hybrid work model, three days in the office and two remote.

Benefits

25 days holiday

£500 personal learning budget

Enhanced parental leave

Private Medical Insurance

Discounted gym access

Office dogs

Qualifications

• Experience in a commercial, growth, or retention-focused role.
• Fluency in metrics driving LTV such as churn and cohort analysis.
• Ability to manage multiple initiatives and report performance.

Responsibilities

• Develop and deliver strategies to retain and reactivate customers.
• Own reporting to inform decisions on channel and market strategy.
• Partner with teams to optimize app for retention.

Skills

Data analysis

Strategic thinking

Influential communication

Project management

Education

3-5 years in commercial role

Tools

Looker

Job description

A rapidly growing D2C pet food company in London is seeking a Commercial Lead to optimize customer lifetime value. In this high-impact role, you'll drive strategies for retention and reactivation while collaborating closely across marketing, product, and data teams. Ideal candidates will have 3-5 years in a commercial role with a strong focus on metrics. This position offers competitive benefits and operates with a hybrid work model, three days in the office and two remote.