Commercial Director

England & Wales Cricket Board (ECB); Greater London; On-site; GBP 95,000 - 130,000; Full time

Benefits offered by this job

25 days holiday per year

2 days volunteering per year

Pension scheme

Private medical insurance

Employee health cash‑back plan

Long‑term sickness insurance

Life assurance – multiple of annual基本薪

Enhanced family leave and pay

OpenBlend coaching and performance mgm

Learning and development programmes

Employee Assistance Programme – well‑n

Cycle 2 Work Scheme

Season ticket loan

Preferential access to England games #

Job summary

England and Wales Cricket Board (ECB) is seeking a senior leader to grow revenues through brand partnerships, licensing and integrated business development across England Cricket, The Vitality T20 Blast, The Hundred, and related events. You will lead partnership management, operations, and commercial strategy, reporting to the Chief Revenue Officer.

You will drive strategic partnerships, digital data monetisation, and campaigns that align with the ECB brand while delivering annual revenue

Qualifications

• 12-15 years of industry experience with rights holder/brand/agency.
• Strong relationships across sport, brand marketing and broadcast.
• Comprehensive knowledge of sales, marketing, sponsorship, partnership operations, content, data and digital.
• Understanding of conventional and digital media platforms within the modern marketing mix.
• Deep understanding of audiences and consumer brands.
• Outstanding sales, problem-solving and negotiating skills.
• Strong analytical and creative capabilities.
• Experience with legal agreements and contract negotiations.
• Deadline-driven with high sales delivery ambition.
• Proven record of successful client relationships and strategic account management.
• Excellent interpersonal, communication, planning, organisational and presentation skills.
• Attention to detail and adaptability in an evolving environment.

Responsibilities

• Day-to-day: sales, renewals, relationship management, servicing and partnership operations of brands/partners.
• Agency and supplier management.
• Venue management.
• PCA & TEPP management.
• Licensing.
• Budget ownership.
• Lead strategy, development and commercialisation of women’s cricket brand.
• Develop digital, data and tech architecture monetisation.
• Campaigns and programmes that integrate brand editorially.
• Drive ECB sales activities against annual targets (over £30 million).
• Lead Cricket Partnerships venture operations with Two Circles.
• Direct the Commercial Partnerships team and ECB’s partner relationships.
• Oversee intersections between commercial and operational activities across ECB departments.
• Build relationships with First-Class Counties and MCC.
• Build integrated brand partnership programmes across ECB content, digital, data and tech.

Skills

Sales leadership

Brand partnerships

Sponsorships

Contract negotiations

Strategic accounts

Data & digital strategy

Communication

People management

Job description

The role reports to the Chief Revenue Officer and is responsible for growing and diversifying ECB revenues through brand partnerships, licensing and other integrated business development programmes across England Cricket, The Vitality T20 Blast, The Hundred, the County Championship and other domestic cricket and recreational events.

The role also leads partnership management and operations across events and matches, supporting commercial frameworks with players and agencies.

Responsibilities

Day‑to‑day responsibilities include:

• sales, renewals, relationship management, servicing and partnership operations of brands/partners
• agency and supplier management
• venue management
• PCA & TEPP management
• licensing
• budget ownership

Strategic responsibilities include:

• lead strategy, influence, and support execution of the development and commercialisation of the brand of women’s cricket/England Women
• develop digital, data and technology architecture that can lead to monetisation
• campaigns, content and programmes that can integrate a brand authentically and editorially
• drive the development, planning and execution of ECB’s sales activities against annual targets in excess of £30 million
• lead the day‑to‑day operations of the Cricket Partnerships venture in partnership with Two Circles
• direct the Commercial Partnerships team and ECB’s relationships with key commercial partners
• oversee intersections between commercial and operational activities across ECB departments, counties, digital and data portfolio and agency partners
• build cooperative relationships with senior level colleagues in the First‑Class Counties and the MCC

Other duties include:

• building and executing integrated brand partnership and activation programmes across ECB content, digital, data and technology architecture to grow fans and audiences
• leading on licensing, merchandise and retail strategies for England Cricket and The Hundred
• identifying and securing strategic partners and exploring new revenue opportunities for English cricket
• managing commercial relationships with the PCA, Team England Player Partnership and the Counties, including negotiating key commercial rights agreements
• collaborating with the Commercial department, The Hundred team and ECB leadership to ensure commercial views are represented
• office‑based; requires presence in the office a minimum of three days per week

Qualifications

• 12‑15 years of industry experience ideally at a rights holder, brand or agency
• Strong relationships across sport, brand marketing and broadcast
• Comprehensive knowledge of sales, marketing, sports sponsorship, partnership operations, content, data and digital
• Understanding of conventional and digital media platforms within the modern marketing mix
• Deep understanding of audiences and consumer brands
• Outstanding sales, problem‑solving and negotiating skills
• Strong analytical and creative capabilities
• Experience with legal agreements and contract negotiations
• Deadline‑driven with high sales delivery ambition
• Proven record of successful client relationships and strategic account management
• Excellent interpersonal, communication, planning, organisational and presentation skills
• Attention to detail and adaptability in an evolving environment

Benefits

• 25 days holiday per year
• 2 days volunteering per year
• Pension scheme
• Private medical insurance
• Employee health cash‑back plan
• Long‑term sickness insurance
• Life assurance – multiple of annual basic salary
• Enhanced family leave and pay
• OpenBlend coaching and performance management tool
• Learning and development programmes
• Employee Assistance Programme – confidential access to counselling, wellbeing and financial/legal advice
• Cycle 2 Work Scheme
• Season ticket loan
• Preferential access to England games tickets