Commercial Content Co-Ordinator

British Library; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A prestigious national library in Greater London is looking for a talented Content Coordinator (Commercial) to create and manage engaging digital content across various platforms. You will drive the promotion of the Library's commercial products and services through innovative strategies and vibrant social media interaction. The ideal candidate will possess a strong creative background, excellent copywriting skills, and an understanding of analytics to measure and enhance performance. This role is essential in ensuring continuous community engagement and revenue growth.

Qualifications

• Proven experience in a commercial content role with successful campaigns.
• Creative mindset and strong copywriting skills.
• Ability to analyze and leverage digital performance metrics.

Responsibilities

• Develop and execute engaging, multi-channel content strategies.
• Manage content calendar and production for relevant channels.
• Collaborate with internal teams to align content with objectives.
• Monitor performance metrics and provide actionable insights.

Skills

Content strategy development

Social media management

Video content creation

Copywriting

Digital performance analysis

Tools

Google Analytics

Email marketing platforms

Social media management tools

Job description

Are you a creative and commercially savvy content professional? Do you know your TikTok audiences from your Linkedin networkers? The British Library is seeking a Content Coordinator (Commercial) to plan, create, and manage compelling digital content across our social media, email, and web platforms. In this role, you’ll support the promotion of the Library’s commercial products and services—including venue hire, retail, digitisation and publishing—helping to grow revenue and keeping the Library open to everyone.

Key Responsibilities

• Develop and execute engaging, multi‑channel content strategies aligned with commercial KPIs.
• Manage our content calendar ensuring that timely content is produced for our relevant channels.
• Manage commercial social media channels, ensuring vibrant community engagement.
• Understand how to shoot and edit a variety of video‑led content for Instagram and TikTok.
• React creatively to social media trends.
• Plan and deliver content for email campaigns and digital touchpoints, supporting customer acquisition and retention.
• Collaborate with internal teams to align content with brand voice and objectives.
• Monitor performance metrics and provide actionable insights to drive growth.

You’ll bring proven experience in a commercial content role, with a track record of delivering revenue‑generating campaigns. A creative mindset, strong copywriting skills, and the ability to analyse digital performance will set you up for success. Familiarity with tools like Google Analytics, email marketing platforms, and social media management systems is a plus.

National Museum Directors' Council, National Museums Liverpool, World Museum, WilliamBrown Street, Liverpool, L3 8EN