Commercial Analytics Manager (Marketing and Market Access)

Insulet; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading medical device company in London seeks a Marketing / Market Access Analytics Staff Manager. The role focuses on transforming marketing data into strategies that enhance campaign performance. Ideal candidates will have a strong background in marketing analytics, experience in healthcare or regulated industries, and proficiency in analytics tools. This position offers an opportunity to impact marketing strategies and optimize performance tracking.

Qualifications

• Proven experience in leading analytics initiatives in regulated industries.
• Demonstrated success in influencing strategic marketing decisions.
• Ability to synthesize complex data into actionable insights.

Responsibilities

• Provide insights to shape marketing strategy.
• Translate analytical findings into business cases.
• Analyze performance across channels to identify trends.
• Conduct marketing mix modeling and campaign attribution analysis.
• Deliver timely insights to optimize marketing spend.

Skills

Advanced analytics capabilities

Business-oriented advising

Communicative storytelling

Expertise in marketing analytics tools

Collaborative mindset

Problem-solving skills

Education

Bachelor’s degree in business, marketing, analytics, engineering or related field

Tools

SQL

Python

Tableau

Power BI

Job description

Overview

As the Marketing / Market Access Analytics Staff Manager, you will play a pivotal role in transforming marketing data into strategic insights that drive performance across campaigns, channels, and markets. You will partner closely with regional and country-based marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking and ROI. With strong technical skills and commercial acumen, you will shape data-driven strategies to fuel marketing insights that elevate marketing execution and align it with business goals.

What we are looking for

• A data-driven strategist who brings advanced analytics capabilities to assess marketing effectiveness and inform smarter decisions
• A business-oriented advisor who collaborates with marketing and commercial teams to challenge assumptions and optimize impact
• A technical expert in marketing analytics tools who is proficient in building dashboards, automating reporting, and optimizing insights
• An excellent communicator and self-starter who simplifies complex insights into compelling narratives for marketing and executive stakeholders

Responsibilities

• Provide insights to shape marketing strategy by partnering with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies
• Translate analytical findings into business cases and action plans aligned with growth goals
• Challenge assumptions with evidence-based insights that influence strategic priorities
• Deliver data-driven marketing insights by analyzing and interpreting performance across marketing channels and identifying trends, ROI drivers, and engagement patterns
• Conduct marketing mix modeling and campaign attribution analysis to connect marketing activities with field force impact
• Provide timely insights and recommendations that optimize spend, messaging, and channel strategy
• Deliver market access data driven insights by analyzing payer data, reimbursement trends, and healthcare economic information to guide market access strategies
• Analyze payer coverage policies and develop strategic recommendations to improve market access
• Develop dashboards that are visually compelling for leadership to track market access performance metrics
• Conduct competitive marketing analysis and monitor competitors\' market access strategies to assess impact on Insulet\'s positioning and identify opportunities for differentiation
• Optimize tools and technologies by building and maintaining dashboards and reporting tools to track performance across marketing activities
• Leverage analytics platforms (eg Tableau, Power BI, SQL, Python) to automate data pipelines and deliver scalable insights
• Identify and implement improvements to marketing data infrastructure, tools, and reporting workflows

Education and Experience

• Bachelor’s degree in business, marketing, analytics, engineering, or a related field required
• Relevant experience in a marketing analytics, commercial operations, or strategy role
• Proven experience in med tech, pharma, or other regulated industries preferred
• Demonstrated success in leading analytics initiatives and influencing strategic marketing decisions

Skills and Competencies

• Expertise in marketing analytics, including campaign measurement, attribution modeling, and ROI analysis
• Advanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platforms
• Strong business acumen and problem-solving skills within commercial and med tech environments
• Ability to synthesize complex data into clear, actionable insights and strategic recommendations
• Proven experience in building dashboards and automated reports with high attention to detail
• Data-driven communication and influencing skills to energize a commercial team with robust data and insight delivery and influence stakeholders at all levels
• Collaborative mindset with a track record of successful cross-functional partnerships
• Ability to navigate ambiguity, adapt quickly, and proactively address evolving business needs
• Strong understanding of marketing operations, tools (CRM, MAPs), and performance frameworks
• Comfortable working in a fast-paced, insights-driven environment with evolving priorities

Location

International - London

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Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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