Commercial Activation Manager

Philip Morris International; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading international company in London is seeking a Commercial Activation Manager to design and manage impactful commercial activations throughout the year. The ideal candidate will collaborate with team members to deliver consumer-oriented strategies and enhance brand experiences. Strong skills in business acumen and agile project management are essential for success in this dynamic role.

Qualifications

• Proven experience in business and financial acumen.
• Ability to translate consumer insights into actionable strategies.
• Experience in agile project management and delivery.

Responsibilities

• Develop and implement category plans with the Category Manager.
• Analyze go-to-market effectiveness and optimize strategies.
• Coordinate new product launches and ensure strategic activation.

Skills

Business and financial acumen

Translating consumer insights into action

Agile project management and delivery

Portfolio and category knowledge

Commercial thinking and decision-making

Job description

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Commercial Activation Manager P1

Join our Brand Activation and Engagement team as a Commercial Activation Manager P1 and play a pivotal role in designing and managing impactful commercial activations across the year!

About the Role

Reporting to the Category Manager P1, you will be responsible for designing and managing our annual 360° deployment plan to ensure maximum impact of go-to-market strategies among consumers and retailers. You will lead the activation of key IQOS launches and campaigns across all touchpoints, offline and online, working closely with category and brand managers to bring plans to life in-market!

This role is based at our Hammersmith office in London and requires on-site presence at least three days per week.

Key Responsibilities

• Partner with the Category Manager to develop, implement, and monitor category plans, ensuring operational delivery, budget compliance, and risk mitigation.
• Assess and analyze go-to-market effectiveness and recommend optimization strategies to commercial operations teams.
• Coordinate cross-functional delivery of new product launches, ensuring strategic activation and optimal SKU mix.
• Own the deployment and implementation of category and brand calendars for maximum audience impact.
• Foster a collaborative culture across cross-functional teams including Deployment, consumer, and Digital.
• Identify new activation opportunities based on local trends and business insights.
• Act as the liaison between category and channel managers to ensure alignment and execution of plans.
• Collaborate with Data, Insights, and Financial Planning teams to generate actionable commercial insights.

About you

You're a commercially minded activator with a passion for turning strategy into impactful execution. You thrive in dynamic environments, bring energy to cross-functional teams, and know how to make plans resonate with consumers and retailers alike. We're looking for someone who brings:

Strong foundational skills in:

• Business and financial acumen
• Translating consumer insights into action
• Agile project management and delivery
• Portfolio and category knowledge
• Commercial thinking and decision-making

Channel experience across:

• Brand retail operations
• Field sales environments
• Ecommerce activation and performance

A consumer-first mindset, demonstrated through:

• Capturing and consolidating consumer feedback
• Designing and managing exceptional consumer experiences

Our commitment

At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.